The Director of Marketing is responsible for driving sales by developing and curating the firm’s brand, capitalizing on opportunities to increase the firm’s profile, and engaging prospective clients by delivering a comprehensive external communications program across earned, owned, and paid media channels.

Company Description

DSPolitical pioneers the best integration of data and technology to persuade audiences and deliver wins for progressive candidates, causes, and issues with the most efficient and effective digital advertising campaigns in politics.

DSPolitical doesn’t just offer solutions –- we create them. Our team works hand-in-hand to develop and deploy leading-edge solutions, uniquely crafted to reach the audiences our clients need to be successful in both the political and public affairs arena.

Position Details

This is a mid-level to senior level position. The salary range is from $65,000 – $95,000 annually and is commensurate with experience. It also includes our robust benefits package, including unlimited leave, 100% employer-paid health insurance for employees (including dental and vision), 401K with company matching, flex spending plan, professional development opportunities, rewards and recognition programs, transit and phone stipends, and more. This position is based at our Washington, DC headquarters.

Responsibilities

  • Define and maintain brand standards to ensure consistency of visual identity and voice across the organization.
  • Develop and implement marketing strategy to increase the profile of the company and drive sales.
  • Build and engage customers and prospects via active management of owned content. channels including website, email, and social media properties.
  • Update and maintain our marketing calendar.
  • Conceive, develop, and update marketing collateral.
  • Team, to include print documents, white papers, case studies, branded objects, print ads and anything else required.
  • Manage and optimize paid media to promote firm.
  • Update and maintain proposal and presentation strategy and materials.
  • Monitor industry and political news and social media for marketing opportunity and brand threats.
  • Represent the company as a thought leader in the political advertising space.
  • Help facilitate the growth of the public profiles of other senior staff in print and online.
  • Coordinate with public relations consultant to help build press mentions for company and senior staff.
  • Manage annual award submissions.
  • Recruit and manage vendors to complete marketing projects, as necessary.

The ideal candidate has

  • Experience in creating and managing the launch of a new brand or series of products for an organization.
  • Extensive experience managing persuasion and direct response marketing campaigns, preferably in political context.
  • Deep understanding and a strong track record of the principles of brand development and management.

Qualifications

  • Bachelor’s degree, or relevant experience.
  • Experience in creating, managing, and launching a brand or series of products for an organization.
  • Demonstrated experience drafting, proofreading, and deploying mass marketing email campaigns.
  • Strong attention to detail and ability to problem solve.
  • Experience managing organizational social media accounts, social media advertising, and search engine optimization.
  • Strong understanding of fundamental design principles.
  • Extensive experience managing persuasion and direct response marketing campaigns, preferably in political context.
  • Experience in event planning and coordination.
  • Expert in Microsoft Office software and G Suite.
  • Proficient in graphic design software, including Photoshop, Illustrator, Acrobat, and InDesign.

Work hours are consistently 10:00 a.m. to 6:00 p.m., with the expectation that evening and weekend work will be required as necessary.

How to apply:

Send your resume with cover letter and salary requirements to [email protected] with the subject line “Marketing Director – [YOUR NAME]”. No calls to staff, please. Must be authorized to work in the U.S. for any employer.

DSPolitical works hard to provide our clients with innovative solutions based on the diverse perspectives of our team. To that end, we’re committed to recruiting team members from a wide range of backgrounds and experiences. We encourage applicants of all races, colors, gender identities, religions, ages, sexual orientations, national and ethnic origins, disabilities, marital status, veteran status, and all backgrounds. DSPolitical is an equal opportunity employer.