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July 7, 2020 / Blog Posts

Creative Best Practices for Programmatic Video

Having trouble with your programmatic video ads? Don’t forget: running effective video ads has just as much to do with engaging creative as it does precision targeting.

June 17, 2020 / Blog Posts

9 Questions to Ask DSPolitical Right Now

The DSPolitical Client Services team fields questions from clients, consultants, and campaigns all over the country on how to run the most effective, impactful, and targeted digital ads. Leveraging our decades of digital experience here are some of the most commonly asked questions we receive. Whether you’re a DSPolitical client or not read on for

June 10, 2020 / Blog Posts

Introducing The DSPolitical Diversity, Equity, and Inclusion Speaker Series

On Wednesday, June 3rd over 30 DSPolitical employees tuned in to listen and learn from the guest speaker of a new series headed by DSPolitical’s Diversity and Inclusion Taskforce. This new ongoing event, known as The DEI Speaker Series, is an initiative to expose DSPolitical employees to ideas and lessons from leaders of diverse backgrounds within

June 8, 2020 / Blog Posts

Black Lives Matter

We unequivocally stand with the protestors in the fight for racial justice, and we know it’s not enough. The murders of George Floyd, Ahmaud Arbery, Breonna Taylor, Sandra Bland, Eric Garner, Trayvon Martin, and the hundreds of other victims of police brutality and racism prove we need to do more.

May 1, 2020 / Blog Posts

Connected TV: What Political Campaigns Need to Know

What is CTV and how is it different from the programmatic ads you’re probably already running? CTV runs exclusively on TVs either in an app (like the NBA app on an Apple TV) or dynamically inserted into streaming TV content on channels like A&E, AMC, History Channel, MSNBC, ABC, etc.

May 1, 2020 / Blog Posts

5 Questions with Waverly Loza, Our New Vice President of Client Services

Waverly Loza is our new Vice President of Client Services here at DSPolitical, where she oversees the client services team and ensures clients receive the best programmatic buying experience. We sat down (virtually) with Waverly for a quick Q&A about herself, her role here at DSPolitical, and what you can expect from Client Services going forward.

April 27, 2020 / Blog Posts

Nine Digital Tips to Keep Campaigns Healthy During Covid-19

As we’re in the midst of primaries, campaigns have to ask, how do we keep our democracy healthy during an election year when the ability to organize and reach voters on-the-ground is tenuous at best? 

March 31, 2020 / Blog Posts

[UPDATE] Google’s Coronavirus Censorship

We recently received notification that Google has implemented a dangerous new policy that gives Donald Trump an unprecedented advantage in our upcoming elections.

February 24, 2020 / Blog Posts

Announcing Automated Custom Audience Uploader

DSPolitical is launching Custom Audience Uploader

January 27, 2020 / Blog Posts

Fear Not, We’re Ready for Google’s Big Ad-Tech Changes

Last week Google announced a significant change to their third-party cookie policy that set off hundreds of panicked tweets about what this means for the future of advertising. There is no doubt that limiting this matching ability will have an impact on reaching voters. However, at DSPolitical we’re ahead of the curve and have built a platform that