Penina Graubart is the Manager of Media Planning at DSPolitical. She brings passion, strategic thinking, empathy, and an analytical eye to all her work, going beyond impressions to deliver measurable results that tie back to clients’ overarching goals.

Prior to joining DSPolitical, Penina was a Senior Consultant in the paid media practice at APCO Worldwide. Before that, she was part of the paid digital media team at GMMB. Throughout her career she has developed and executed campaigns for a variety of clients ranging from Presidential primary and general election candidates, gubernatorial & congressional races, industry associations, and leading Fortune 500 companies.

Penina graduated from the international school at IDC Herzliya, Israel with a Bachelor of Arts in Communications, specializing in Political Communications and Marketing, and a minor in Entrepreneurship.