Run targeted digital advertising promoting the COVID-19 vaccine to the audiences that need it most!
Thanks to our new partnership with UNTU, a healthcare media, data, and technology company, DSPolitical clients can now access vaccine models matched with voter file data!
UNTU ran one of the largest surveys on vaccine willingness with data gathered from millions of Americans with hundreds of variables to determine receptiveness to the COVID-19 vaccine.
These models are based on a system of scoring that includes:
- Vaccine Willingness: A score from 0-100 measuring an individual’s willingness to get the vaccine. A score of 100 means a person is very willing to get vaccinated.
- Vaccine Undecided: A score from 0-100 measuring a person’s decisiveness on their vaccine stance. A person with a score of 0 is set in their decision to receive or decline the Covid-19 vaccine, while a score of 100 is a person who is undecided on whether or not to get the vaccine.
Organizations can also layer these models with additional data points like geography, digital consumption, demographics, and more.
To leverage UNTU’s Vaccine Models fill out the form below and we’ll be in touch!