Reach your voters on the largest screen in the house.
Connected TV is one of the fastest-growing platforms in digital advertising. With over 80% of American households with access to at least one CTV device, this growing channel gives campaigns of all sizes a chance to reach their voters like never before. DSPolitical’s Voter-Optimized CTV presents multiple ways of getting your message to your voters.
Deterministically Matched Voter Targeted CTV
DSPolitical holds the largest source of voter-targeted inventory on the market. Our deterministically matched CTV places your message in high quality, predominantly non-skippable placements. You’re able to take the same sophisticated targeting of digital advertising to reach similar audiences on CTV
Behavioral Based CTV from Audience Insights
To build on your CTV buying power we can layer behavioral targeting to prioritize CTV channels related to your audience’s attributes and interests. One example is with ACR data or Automated Content Recognition to identify audiences viewing history. We’re able to both identify new audiences and channels to broaden CTV spend.
Geographic Based CTV from Target Geographies
To increase the scale of CTV programs, we’re able to amplify your message to your audience with geographic-based CTV. Our team will identify target geographies for your audience and over-index these zip codes to prioritize CTV in these locales or buy run of network CTV across a geography to ensure we’re surrounding your target audience with your message.
Getting Educated on Connected TV
Why should I incorporate CTV in my campaign?
People all over the world are spending more time than ever on the internet and cutting the cord with cable TV, and as a result, global digital ad impressions on mobile and over-the-top devices have increased significantly in the past year. These are all trends that we’ve seen over the past few years, but COVID-19 has amplified them.
Free Educational Resources
Have more you want to learn about CTV? We have tons of free resources available to you to download– many of which are on the topic of Connected TV. Check out a few of them at the links below.
- eBook | Connected TV 201: Reaching Your Voters on the Biggest Screen in the House
- eBook | Connected TV 101: DSPolitical’s Guide to Digitally Advertising on CTV
- eBook | The Programmatic Ad Technology You Need to Understand for 2022
- Webinar | How to Run a Successful Connected TV Program
- Webinar | Level Up Your Ad Tech