Deploy by DSPolitical

The political-first platform for pros.

Deploy by DSPolitical is the political-first programmatic platform built for Democratic candidates.

Named Campaign and Elections “Most Innovative Product of the Year,” Deploy provides best-in-class data, onboarding, and reach so campaigns and causes can reach the exact voters they need to win elections.

Whether you’re running digital for one candidate or managing multiple clients and campaigns, Deploy has the tools to reach voters at scale on display, native, video, and Connected TV. We find your exact target audience wherever they are online with customizable, pre-built voter segments or with your own voter lists matched with our multiple onboarders. Deploy gives campaigns the power to run sophisticated programmatic advertising all in one easy-to-use interface.

Ready to see how your campaign can win with Deploy?


Data

With our voter data partnerships, you can leverage targetable voter file segments right out of the box, or use your own custom lists from any source.

 

Onboarding

DSPolitical’s multiple onboarders mean we can take offline voter data and match it online with independently verified match rates of up to 90 percent.

 

Reach

Surround your target audience with digital ads on multiple mediums, including Connected TV. Deploy is the most effective self-serve tool on the market with one of the largest pools of voter-targeted inventory.


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New Products and Updates

Audience Builder
DSPolitical is proud to announce the launch of our updated Audience Builder, now available on Deploy by DSPolitical. This game-changing new feature gives campaigns and consultants the power to create hyper-targeted audiences and find the exact voters they need to win elections. With a baseline of 16 Catalist pre-sets, additional data points can be layered to create granular audiences, including registration, vote propensity, age, race, gender, digital consumption, and more.
Connected TV for Deploy
Connected TV is one of the fastest-growing platforms with a 58% year-over-year increase in impressions in 2020. We saw political campaigns leverage this growing medium in conjunction with programmatic advertising to surround their target voters and reach them on multiple mediums. Deploy provides the largest pool of voter-targeted CTV in the market so you can easily add it to your digital plan
Custom Audience Uploader
Custom Audience Uploader gives you more control over uploading your own voter lists and matching the data in your file against DSPolitical’s identifiers. Information is then automatically formatted, securely transferred for matching, and distributed to your account on Deploy as audience segments for targeting.