As the nation’s leading digital advertising company for politics and public affairs, we combine proprietary software, expansive inventory, unmatched reach, and exclusive access to voter file and decision-maker data to provide a critical advantage. Our tailored, data-driven strategies help Democratic campaigns, leading causes, and global organizations achieve their objectives by connecting with key audiences across all touchpoints.
Since 2011, our award-winning, innovative ad targeting technology has empowered thousands of candidates and organizations to reach voters, decision-makers, and influencers effectively. Founded by political technology, data, and campaign veterans, DSPolitical specializes in precision-targeted campaigns that build support, shape public opinion, and drive impactful results.
— Brendon Mills, BlueLabs“In the scheme of things, ours was a modest campaign with significant results and I think a lot of that goes to the unique technology that DSPolitical is able to bring to the table. “
a legacy of political innovation
DSPolitical’s story began in 2002 when our founders recognized the transformative potential of matching internet users with voter file data to deliver highly efficient, targeted campaigns. Over the next decade, we honed this groundbreaking technology, creating DSPolitical in 2011 to bring these solutions to Democratic campaigns and leading organizations around the world.
Today, our managed service and self-service platforms enable campaigns and organizations of all sizes to design, execute, and optimize digital advertising with unparalleled precision. To date, we have helped thousands of Democratic candidates win their races and supported countless organizations in achieving their public affairs, legislative, and communications goals. Our efforts have been recognized with over 80 industry awards for our technology, data, innovation, and outcomes.
leaders in shaping public policy
DSPolitical is a trusted partner for companies and organizations aiming to shape public policy, build coalitions, and drive change. Our data-driven strategies help clients engage policymakers, industry leaders, and communities to influence decision-making and achieve measurable outcomes. Whether advocating for legislative action, enhancing reputations, or educating the public, we deliver campaigns designed to make an impact.
With a proven track record in politics and public affairs, DSPolitical provides the tools and insights necessary to navigate complex challenges and drive results.
unrivaled data and technology
DSPolitical combines unmatched data, innovative technology, and expansive reach to deliver precision-targeted digital advertising. At the heart of our offerings is Deploy by DSPolitical, the first programmatic and data onboarding platform built exclusively for campaigns and causes. Named Campaign and Elections’ “Most Innovative Product of the Year,” Deploy provides campaigns and causes with best-in-class data, onboarding, and reach to help campaigns and organizations achieve their goals with precision and impact.
DSPolitical’s deep partnership with Catalist, the gold standard for voter data, allows us to deliver voter-file-targeted advertisements to hundreds of millions of online identities and devices. In addition to unparalleled access to voter file data, we leverage robust datasets to engage decision-makers, policymakers, and key audiences. With access to exclusive and premium advertising inventory, Deploy empowers clients to connect with audiences on every screen, everywhere.
expanding our impact
Along with our work in politics, public affairs, and advocacy, DSPolitical now empowers public health organizations to reach consumers effectively and responsibly. Using privacy-first, AI-driven audience modeling, we help healthcare organizations identify and engage consumers with tailored messaging that drives action. With detailed insights from fully-permissioned data, we enable campaigns to educate and inspire audiences while maintaining the highest ethical standards.
global reach
While rooted in domestic campaigns and causes, DSPolitical has expanded its expertise to support organizations around the globe. We have delivered data-driven digital advertising campaigns in eight countries on four continents, applying our proven methodologies to international elections and advocacy efforts.
unmatched experience
Founded in 2011 by political technology and campaign veterans, DSPolitical’s leadership team combines decades of experience with cutting-edge technology to provide a clear competitive edge. From campaigns up and down the ballot to critical public affairs initiatives, we partner with organizations to deliver targeted media strategies that drive results and create meaningful change.