the dspolitical blog

The latest news + expert advice for all things digital advertising and politics.
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June 13, 2024 / Blog Posts

Pride Month Spotlight: Bridging the Gap

We are already halfway through June, and Pride Month celebrations are in full swing across the country, but are LGBTQ+ people heading to the polls?

May 22, 2024 / Blog Posts

Reaching the AAPI Community

April 29, 2024 / Blog Posts

Google Delays Phase Out of Third-Party Cookies

April 11, 2024 / Blog Posts

Building a Winning Roadmap: Optimize Your Media Planning

In this blog, we will define media planning, discuss some of its inherent challenges, and share the solution we created to optimize your media planning.

March 28, 2024 / Blog Posts

2024: What Moves Women Voters?

With the upcoming elections on the horizon, understanding what motivates and mobilizes this powerful voting bloc to cast their ballots is more crucial than ever.

March 21, 2024 / Blog Posts

Optimize Your Media Planning with Deploy’s Innovative New Feature

We're thrilled to announce the release of our latest innovation in increasing efficiency on Deploy, our self-service platform: The Deploy Media Planner.

February 28, 2024 / Blog Posts

2024: A Monumental Year for Black Voters

January 5, 2024 / Blog Posts

Google Begins Phasing Out Third-Party Cookies

Starting January 4, Google officially began the process of phasing out third-party cookies from Chrome.

December 7, 2023 / Blog Posts

Know Your Layers: Tips for Digital Advocacy Campaigns

To get your issue across the finish line, you need to reach the right people with the right message. DSPolitical and Deploy provides you with a multi-layered approach to be able to persuade key decision makers at the same time as you are energizing their constituents and your supporters.

November 1, 2023 / Blog Posts

Celebrating Native American Heritage Month

November is Native American Heritage Month. This blog highlights some of the strives made for the community.