the dspolitical blog

The latest news + expert advice for all things digital advertising and politics.
Be in the know by joining our email list.

February 13, 2025 / Blog Posts

The Road Ahead: How Key Elections Can Shape 2025 and Beyond

Leading up to the 2026 midterm elections, there are a number of special elections this year across the country. Recent wins show that when campaigns invest in data-driven outreach and voter mobilization, it can make a real impact—even in the toughest political environments.

February 12, 2025 / Blog Posts

Here’s Why Your Public Affairs Advertising Strategy Needs a Reset

With a new administration in place, federal agencies are shifting priorities, new leadership is taking the reins, and regulatory and policy battles are already unfolding. If your public affairs strategy hasn’t adjusted yet, you’re already behind.

February 5, 2025 / Blog Posts

Reaching Pro-Choice Voters with Precision

DSPolitical, in partnership with Catalist, offers Pro-Choice Audiences—custom-built voter segments designed to help campaigns persuade and mobilize key pro-choice constituencies.

February 4, 2025 / Blog Posts

Black History Month Spotlight: Navigating Voter Trends and Engagement

As we celebrate Black History Month, we honor the resilience, achievements, and invaluable contributions of the Black community.

December 17, 2024 / Press Releases

New Report—Swing Votes Stream: CTV and the 2024 Election

DSPolitical: Dems Must Engage "Streaming Majority" as New Poll Shows Targeted Streaming Key to Reaching Persuadable Voters

December 17, 2024 / Blog Posts

Introducing Our 2024 DSPolitical Election Recap: Now Live!

We are excited to announce that our 2024 DSPolitical Election Recap is officially live! This comprehensive showcase celebrates the incredible campaigns, technological achievements, and collective victories that defined this past election cycle.

December 13, 2024 / Blog Posts

DSPolitical Wins 2024 Campaigns & Elections CampaignTech Awards: Best Digital Ad Platform and Best Engineering Team

DSPolitical has firmly established itself in the ever-evolving landscape of political technology. Our groundbreaking work has been recognized with the 2024 Campaigns & Elections CampaignTech Awards for Best Digital Ad Platform and Best Engineering Team of the Year (for the fourth year running!).

November 18, 2024 / Blog Posts

Standing Together for Democracy: What Comes Next?

As we reflect on this election, I want to start with a note of gratitude. At DSPolitical, we are fortunate to work with a network of dedicated clients, partners, and community members who share a commitment to a better future for our country.

November 1, 2024 / Blog Posts

Native American Heritage Month Spotlight: Voting Impact and Addressing Barriers

November is National Native American Heritage Month, a time to honor the rich traditions, languages, and stories of Native American, Alaska Native, Native Hawaiian, and affiliated Island communities.

October 29, 2024 / Blog Posts

7 Essential Late Money Tips

Knowing where and how to allocate late money funds effectively is key to maximizing their impact in the final stretch.