the dspolitical blog

The latest news & expert advice for digital advertising and politics.
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July 28, 2021 / Blog Posts

Better Match Rates with Data Augmentation

June 28, 2021 / Blog Posts

Brand Safety for Programmatic Advertising

Brand Safety for programmatic advertising is crucial to maintaining the integrity of your campaign, organization, or candidate.

June 3, 2021 / Blog Posts

Geofencing and Finding Your Voters!

May 12, 2021 / Blog Posts

Reporting 101: The metrics you need to know!

One of the most important parts of any advertising campaign is understanding reporting - both what the metrics mean, and how to use them to run more effective digital campaigns.

April 28, 2021 / Blog Posts

Introducing: Audience Builder for Deploy by DSPolitical

DSPolitical is proud to announce the launch of our updated Audience Builder, now available in Deploy by DSPolitical. This game-changing new feature gives campaigns and consultants the power to create hyper-targeted audiences and find the exact voters they need to win elections.

December 9, 2020 / Press Releases

GOOGLE LIFTS POLITICAL AD BAN

WASHINGTON, DC – Today, responding to news that Google has lifted its post-November election ban on political digital ads, DSPolitical, the nation’s leading voter targeted digital advertising firm for Democrats, released a statement calling on Facebook and other companies to do the same:

November 11, 2020 / Press Releases

Facebook and Google Should Lift Ad Bans Hurting Dems in Georgia U.S. Senate Runoffs

WASHINGTON, DC – Today, responding to mounting criticism for the ongoing Facebook and Google political ad ban following the November election, DSPolitical, the nation’s leading voter targeted digital advertising firm for Democrats, released a statement calling on companies to lift the ad bans in places with active runoff elections underway like the

October 27, 2020 / Press Releases

Statement on Facebook’s Botched Pre-Election Ad Ban

October 22, 2020 / Press Releases

Statement: Senate Subpoenas Twitter and Facebook

September 30, 2020 / Blog Posts

DSPolitical has the Antidote to cure the Spread of Fake News