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The political landscape isn’t just shifting – it’s throwing punches. From surprise executive orders to last-minute regulatory maneuvers, policy can change overnight – and the media cycle isn’t slowing down to explain it.
This win highlights a game-changing reality for smaller campaigns: you don’t need a massive digital budget, a high-powered creative agency, or a team of advertising technology experts to run effective digital ads. With the right tools, even any campaign can maximize its reach and impact.
As we celebrate Women’s History Month, we recognize the resilience and contributions of women who have continuously advocated for equality and justice. It’s also a time to reflect on the evolving role of women in politics—how they vote, what drives them to the polls, and where they get their information.
With the recent seismic shifts in federal leadership, it’s clear that the landscape on Capitol Hill is evolving quickly. As control of Congress remains narrowly divided, advocacy organizations and political campaigns must adopt a more strategic and targeted approach to ensure their messages reach the right decision-makers.
Connected TV (CTV) isn’t the future—it’s the now. Over the past few years, we’ve witnessed an unprecedented shift in how audiences consume content, creating new opportunities for organizations looking to reach highly engaged viewers where they are.