DSPolitical’s Award Winning Self-Serve Voter Targeted Digital Ad Platform Marks First Anniversary with Major Updates in Advance of 2016 Election
WASHINGTON, D.C. – Today, DSPolitical marked the first anniversary of DemocraticAds.com, recalling successes of the past year and announcing major revisions to the award winning self serve voter targeted digital advertising platform for Democratic and progressive campaigns up and down the ballot.
Following its launch just before the 2014 election, the Washington Post reported that DemocraticAds.com gives local and down ballot Democrats the “online ad sophistication to match Obama’s.” The platform also won a 2015 Reed Award for “Best Use of New Technology.”
In its first year, DemocraticAds.com served nearly 1,000 local and down ballot Democratic campaigns with average impressions of more than 150,000 – an astonishing number when you consider these campaigns previously had little or no access to this type of ad targeting technology. DemocraticAds.com has solved the issue of cost and availability, bringing the technology pioneered by DSPolitical directly to campaigns big and small and providing them with the ability to launch their own voter targeted digital ad campaigns in just minutes.
“The past year has been one of continued success and innovation for DemocraticAds.com,” said DSPolitical chief technology officer Mark Jablonowski. He continued, “The 2016 election will be won by candidates who recognize the importance of reaching and turning out the exact right voters. DemocraticAds.com will provide our candidates up and down the ballot with the technological advantage they need to win on Election Day for offices ranging from school board to city council to state representative and more.”
Since the 2014 election, DSPolitical has modified more than 100,000 lines of code to make DemocraticAds.com even easier to use with a top-to-bottom design refresh, new daily interactive reporting, a new interactive Facebook ad builder, and better campaign management tools.
“DemocraticAds.com has helped local and down ballot Democratic campaigns in Alaska reach targeted voters with video and other compelling content in ways previously not available unless you were a nationally targeted race. That means a lot here in a place where direct voter engagement can often be difficult,” said Kay Brown, executive director of the Alaska Democratic Party. She continued, “We look forward seeing what DemocraticAds.com can do for our candidates in 2016 and beyond.”
DSPolitical is the nation’s leading voter targeted digital ad network having helped scores of Democrats and progressives reach the exact voters they need to win and serving hundreds of millions of digital and mobile ads in the process. It’s safe to say that no other company knows more about the digital granular targeting of voters than DSPolitical. That’s why it is often called, “the home of digital targeting.”