Breakthrough: UK Campaigns Can Now Target Voters in Their Constituencies with Digital & Mobile Ads
DSPolitical Brings Technology It Pioneered in U.S. to UK’s “First Truly Digital and Social-Media-Led General Election”
LONDON – Today, DSPolitical announced that it has brought the same voter targeted digital/online advertising technology it pioneered to revolutionize American elections to the United Kingdom. The announcement comes just in time for what many are calling the UK’s “first truly digital and social-media-led general election” on 7 May.
DSPolitical is America’s leading voter targeted digital/online ad network having delivered several billion voter targeted digital ads online and millions more on social media and mobile phones and tablets. The Washington Post recently reported that DSPolitical’s innovative technology was bringing “Obama-quality digital tools all the way down to” local elections while Techwire hailed DSPolitical as a “pioneer” in the “[targeting of] voters through digital advertising.”
Because of the ad targeting technology perfected by DSPolitical, scores of American candidates are able to reach the exact right voters needed to win. The company’s clients include a who’s who of party committees, United States Senators, Governors, Members of Congress, and many other ballot measures and local candidates.
“We revolutionized the way American candidates target voters online,” said a DSPolitical spokesperson. “A veritable who’s who of Democratic Governors, Senators, Members of Congress, Super PACs, national political party organizations and major advocacy organizations have leveraged the power of our technology to cut through all the clutter and communicate with precisely the voters that need to hear their message. I’m incredibly excited to bring this technology to the United Kingdom.”
“Campaigns in the UK are looking to communicate with registered voters in their individual constituencies,” said Matthew A. McMillan, CEO of DSPolitical’s International Division. “Our revolutionary technology is the only product on the market that allows campaigns to speak only to the voters that need to hear their message. We have a team ready to not only serve national parties, but, individual constituency campaigns as well.”
DSPolitical will be in London this week for a series of high-level meetings with Party leaders and political professionals. They will also be available for media interviews.
Some of DSPolitical’s American clients include: United States Senators Heidi Heitkamp, Joe Donnelly, Chris Murphy, Tim Kaine, Joe Manchin, Kristen Gillibrand, Bob Martinez, Maria Cantwell, and Tom Carper. United States Representatives Mark Pocan, Jim Himes, Bill Pascrell, Ed Perlmutter, Suzan DelBene, and Matt Cartwright. Democratic Congressional Campaign Committee, Democratic Governors Association, Planned Parenthood, Sierra Club, NextGen Climate Action, FWD.us, NARAL Pro-Choice America, United Food and Commercial Workers, and many others.
DSPolitical is America’s leading voter targeted digital/online ad network having delivered several billion voter targeted digital ads online and millions more on social media and mobile phones and tablets. Because of the ad targeting technology pioneered and perfected by DSPolitical, scores of candidates can now reach the exact right voters they need to win. A demonstration of its commitment to innovation, DSPolitical works tirelessly to create and unearth new techniques that provide clients with the technological advantage they need to win.