Breakthrough: UK Campaigns Can Now Target Voters in Their Constituencies with Digital & Mobile Ads

DSPolitical Brings Technology It Pioneered in U.S. to UK’s “First Truly Digital and Social-Media-Led General Election”

LONDON – Today, DSPolitical announced that it has brought the same voter targeted digital/online advertising technology it pioneered to revolutionize American elections to the United Kingdom. The announcement comes just in time for what many are calling the UK’s “first truly digital and social-media-led general election” on 7 May.

DSPolitical is America’s leading voter targeted digital/online ad network having delivered several billion voter targeted digital ads online and millions more on social media and mobile phones and tablets. The Washington Post recently reported that DSPolitical’s innovative technology was bringing “Obama-quality digital tools all the way down to” local elections while Techwire hailed DSPolitical as a “pioneer” in the “[targeting of] voters through digital advertising.”

Because of the ad targeting technology perfected by DSPolitical, scores of American candidates are able to reach the exact right voters needed to win. The company’s clients include a who’s who of party committees, United States Senators, Governors, Members of Congress, and many other ballot measures and local candidates.

“We revolutionized the way American candidates target voters online,” said Jim Walsh, co-founder and CEO of DSPolitical. “A veritable who’s who of Democratic Governors, Senators, Members of Congress, Super PACs, national political party organizations and major advocacy organizations have leveraged the power of our technology to cut through all the clutter and communicate with precisely the voters that need to hear their message. I’m incredibly excited to bring this technology to the United Kingdom.”

“Campaigns in the UK are looking to communicate with registered voters in their individual constituencies,” said Matthew A. McMillan, CEO of DSPolitical’s International Division. “Our revolutionary technology is the only product on the market that allows campaigns to speak only to the voters that need to hear their message. We have a team ready to not only serve national parties, but, individual constituency campaigns as well.”

DSPolitical partners Jim Walsh and Mark Jablonowski along with international division chief Matthew A. McMillan, will be in London this week for a series of high-level meetings with Party leaders and political professionals. They will also be available for media interviews.

Some of DSPolitical’s American clients include: United States Senators Heidi Heitkamp, Joe Donnelly, Chris Murphy, Tim Kaine, Joe Manchin, Kristen Gillibrand, Bob Martinez, Maria Cantwell, and Tom Carper. United States Representatives Mark Pocan, Jim Himes, Bill Pascrell, Ed Perlmutter, Suzan DelBene, and Matt Cartwright. Democratic Congressional Campaign Committee, Democratic Governors Association, Planned Parenthood, Sierra Club, NextGen Climate Action, FWD.us, NARAL Pro-Choice America, United Food and Commercial Workers, and many others.

Video Script

“You have a compelling story to tell. But, how do you make sure voters hear it? There are the national television commercials. But, most of the people that see them have already made up their minds. There’s the post, but, in today’s Britain, most of that just ends up right in the rubbish. So how do you reach your voters and get them to pay attention? Introducing the political cookie by DSPolitical. No, not that kind of cookie. Let me explain. The cookie is a tiny line of code in our browsers that follows our travels online. Ever visit a website and browse for shoes or a new car and suddenly you keep seeing ads for shoes and cars wherever you go? That’s because websites use cookies to identify what kind of ads you want to see. That’s where political cookie comes in. It makes sure that registered voters in your constituency can finally see ads with exactly the message the campaign needs them to hear at a tenth of the cost that you’re used to. Let’s face it, you don’t have the time or money to buy ads on every website that voters might end up visiting. So, DSPolitical will do that work for you. We take cookies and match them with the voter file. So you can target only the voters that you want to reach. The ones in your constituency that you can move. Advertising that’s more accurate. More efficient. And, best of all, more budget friendly. DSPolitical. Home of the political cookie.”

About DSPolitical

DSPolitical is America’s leading voter targeted digital/online ad network having delivered several billion voter targeted digital ads online and millions more on social media and mobile phones and tablets. Because of the ad targeting technology pioneered and perfected by DSPolitical, scores of candidates can now reach the exact right voters they need to win. A demonstration of its commitment to innovation, DSPolitical works tirelessly to create and unearth new techniques that provide clients with the technological advantage they need to win.

Jim Walsh: Few individuals have done more to democratize political technology for Democratic candidates and progressive causes in the United States than DSPolitical’s CEO Jim Walsh. While serving as senior vice president at Salsa Labs, Walsh pioneered groundbreaking product strategies that put blast email and web development into the hands of thousands of Democratic campaigns that might have otherwise been unable to afford them. Moreover, his work was directly responsible for major clients such as the Democratic Senatorial Campaign Committee, Democratic Congressional Campaign Committee, and Democratic Legislative Campaign Committee adding millions of activists to their online networks. At DSPolitical, Walsh has brought that same approach to voter file targeted digital advertising – serving nearly half a billion digital ads and millions of mobile ads for Democrats and progressives over the past two years alone. With over a decade of political experience, Walsh has served in senior communications posts within several progressive organizations and Democratic campaigns. He is a graduate of the University of South Carolina, with a degree in political science.

Mark Jablonowski: Mark Jablonowski is a partner and chief technology officer of DSPolitical where he has overseen the development of DemocraticAds.com, the award-winning American self-serve voter targeted digital advertising platform. Mark was previously chief technology officer at the Presidential Inaugural Committee (PIC), where he oversaw all technical, communication, and data matters and helped to create the most open and accessible inauguration in American history. Joining Obama for America before the New Hampshire primary, Mark traveled the country managing regional IT operations until he landed at Chicago headquarters as IT special projects manager and regional IT director. There he was responsible for multi-million dollar contract negotiations and implementing innovative technology solutions. During the 2008 election cycle, Mark also co-founded Atlas Voter Protection, an online tool that the Obama campaign used to manage their voter protection operations. Atlas was updated and used by the DNC for the 2010-midterm elections and again in 2012 for the Egyptian elections. An avid backcountry skier, Mark is a native of Alaska.

Matthew McMillan: Matthew Alvarez McMillan is CEO of DSPolitical’s International Division. He also serves as president of BuzzMaker, an award winning political consulting firm specializing in eCampaign management, online advertising and international campaigns. He has helped clients raise tens of millions of dollars and mobilize millions of people to take action. Internationally, Matthew advises prominent political leaders in the Caribbean, Africa, South America, Central Asia and Europe. In the U.S., he works with campaigns at all levels – from city council to the United States Senate – in two dozen states. He also works with some of America’s leading labor unions, advocacy organizations and charities, helping them mobilize activists, raise money and advance their message. Matthew has won 48 Pollie Awards from the American Association of Political Consultants and four Reed Awards for campaign excellence from Campaigns & Elections magazine. Matthew sits on the Board of Directors of the International Association of Political Consultants (IAPC) and served as Chairman of the organization’s 46th Annual World Conference. In early 2007, Matthew took a leave of absence from BuzzMaker to serve as the Deputy to the Chief Technology Officer on then-Senator Hillary Rodham Clinton’s presidential campaign. Matthew holds a bachelor’s degree in political science and history from Columbia University.