Breakthrough: UK Campaigns Can Now Target Voters in Their Constituencies with Digital & Mobile Ads
DSPolitical Brings Technology It Pioneered in U.S. to UK’s “First Truly Digital and Social-Media-Led General Election”
LONDON – Today, DSPolitical announced that it has brought the same voter targeted digital/online advertising technology it pioneered to revolutionize American elections to the United Kingdom. The announcement comes just in time for what many are calling the UK’s “first truly digital and social-media-led general election” on 7 May.
DSPolitical is America’s leading voter targeted digital/online ad network having delivered several billion voter targeted digital ads online and millions more on social media and mobile phones and tablets. The Washington Post recently reported that DSPolitical’s innovative technology was bringing “Obama-quality digital tools all the way down to” local elections while Techwire hailed DSPolitical as a “pioneer” in the “[targeting of] voters through digital advertising.”
Because of the ad targeting technology perfected by DSPolitical, scores of American candidates are able to reach the exact right voters needed to win. The company’s clients include a who’s who of party committees, United States Senators, Governors, Members of Congress, and many other ballot measures and local candidates.
“We revolutionized the way American candidates target voters online,” said a DSPolitical spokesperson. “A veritable who’s who of Democratic Governors, Senators, Members of Congress, Super PACs, national political party organizations and major advocacy organizations have leveraged the power of our technology to cut through all the clutter and communicate with precisely the voters that need to hear their message. I’m incredibly excited to bring this technology to the United Kingdom.”
“Campaigns in the UK are looking to communicate with registered voters in their individual constituencies,” said Matthew A. McMillan, CEO of DSPolitical’s International Division. “Our revolutionary technology is the only product on the market that allows campaigns to speak only to the voters that need to hear their message. We have a team ready to not only serve national parties, but, individual constituency campaigns as well.”
DSPolitical will be in London this week for a series of high-level meetings with Party leaders and political professionals. They will also be available for media interviews.
Some of DSPolitical’s American clients include: United States Senators Heidi Heitkamp, Joe Donnelly, Chris Murphy, Tim Kaine, Joe Manchin, Kristen Gillibrand, Bob Martinez, Maria Cantwell, and Tom Carper. United States Representatives Mark Pocan, Jim Himes, Bill Pascrell, Ed Perlmutter, Suzan DelBene, and Matt Cartwright. Democratic Congressional Campaign Committee, Democratic Governors Association, Planned Parenthood, Sierra Club, NextGen Climate Action, FWD.us, NARAL Pro-Choice America, United Food and Commercial Workers, and many others.
Video Script
“You have a compelling story to tell. But, how do you make sure voters hear it? There are the national television commercials. But, most of the people that see them have already made up their minds. There’s the post, but, in today’s Britain, most of that just ends up right in the rubbish. So how do you reach your voters and get them to pay attention? Introducing the political cookie by DSPolitical. No, not that kind of cookie. Let me explain. The cookie is a tiny line of code in our browsers that follows our travels online. Ever visit a website and browse for shoes or a new car and suddenly you keep seeing ads for shoes and cars wherever you go? That’s because websites use cookies to identify what kind of ads you want to see. That’s where political cookie comes in. It makes sure that registered voters in your constituency can finally see ads with exactly the message the campaign needs them to hear at a tenth of the cost that you’re used to. Let’s face it, you don’t have the time or money to buy ads on every website that voters might end up visiting. So, DSPolitical will do that work for you. We take cookies and match them with the voter file. So you can target only the voters that you want to reach. The ones in your constituency that you can move. Advertising that’s more accurate. More efficient. And, best of all, more budget friendly. DSPolitical. Home of the political cookie.”
About DSPolitical
DSPolitical is America’s leading voter targeted digital/online ad network having delivered several billion voter targeted digital ads online and millions more on social media and mobile phones and tablets. Because of the ad targeting technology pioneered and perfected by DSPolitical, scores of candidates can now reach the exact right voters they need to win. A demonstration of its commitment to innovation, DSPolitical works tirelessly to create and unearth new techniques that provide clients with the technological advantage they need to win.