DSPolitical is proud to release Impact Analysis to our clients; a one-question survey tool that can be used for ad testing or measuring public opinion. While traditional survey methods are plagued by high costs and low response rates, Impact Analysis offers campaigns a better option. The tool inserts a horserace question or a Likert Scale into a 30 second video ad targeted to the exact universe of desired respondents. If a user opts to answer the question, they are able to skip the 30 second ad slot and return to their content. This immediate benefit to the users allows us to achieve response rates upwards of 10% at a small marginal increase to the cost of running the ad campaign itself.