Digital Targeting to Increase Voter Participation in NYC
In partnership with Fenton, DSPolitical, and BlueLabs, the NYC Campaign Finance Board ran an experiment that found messages encouraging engagement in the political process had statistically significant effects in improving voter turnout among key demographics, including younger, sporadic, and middle-income voters. These findings suggest that scaling these programs across a broader set of geographies and elections would improve participation among these portions of the electorate.