California has done more than any other state in the country to expand voting rights and make sure every eligible voter has a hassle-free path to registration. In the first three months of the year, 850,000 new voters have registered in California—that’s double the number of new voters during the same period in 2012.
Pundits are calling this the first California primary election in 25 years that will have a national impact, and that means that turnout will be vitally important. With the massive increase in voter registration, how can campaigns make sure they’re targeting not just new voters, but the right new voters?
Through an exclusive partnership on the Democratic side of the aisle, DSPolitical has activated Political Data Inc.’s best-in-class voter turnout models online. PDI’s work with thousands of California campaigns and DSPolitical’s history as the nation’s leading voter file targeted digital advertising network combines the best voter data with the best ad targeting technology. Whether you’re running a campaign across the entire state, or for a small city council district, DSPolitical can help you reach your target voters online, mobile, and social media.
DSPolitical has all of PDI’s 16P universes pre-matched and ready to run persuasion and GOTV campaigns. Take advantage of PDI’s offline data targeting expertise and DSPolitical’s online targeting expertise to make an impact before the June 7 primary.
If you’d like to learn more about how you can leverage PDI and DSPolitical’s partnership, or if you have any questions, please don’t hesitate to contact us.