As campaigns across the country navigate how to reach voters, leveraging digital ads is key to mobilization. Fortunately, there’s more than one way to connect with voters and deliver compelling messaging that drives wins when advertising online. There are various types of digital ad formats that campaigns can use to deliver their message, and native advertising is one of the most effective. With native advertising, you can master the art of seamless promotion that captivates audiences. Keep reading to learn how native advertising transforms how you connect with constituents.
What Is Native Advertising?
If you surf the web — and since you are reading this, we’re guessing you do — you’ve probably noticed an increasing number of ads that flow seamlessly into the content you are viewing. But what exactly is native advertising, and why is it creating such a stir among brands, agencies, and political campaigns?
“Native” refers to a form of advertising that blends seamlessly into the organic content of a particular platform. Native advertising aims to provide a more natural and less intrusive user experience while achieving the desired marketing objectives. Native ads mitigate ad fatigue because of their relevant yet inconspicuous messaging. This is notably important for political advertisers because they rely on voters’ attention to secure wins.
Why Should You Add Native Advertising to Your Media Plan?
Though traditional advertising is fundamental in the media plan, non-disruptive marketing tools are gaining popularity, especially when reaching and engaging a broad audience. Here are a few reasons why you should include native advertising in your next campaign:
More political campaigns are adopting it– including your opponent.
The market for native advertising is growing dramatically — even in comparison to other digital advertising — and is expected to grow 14% in 2023, according to eMarketer.
It expands your reach among voters.
Native ads help campaigns reach people they wouldn’t otherwise and provides additional opportunities to engage your target audiences in a slightly different format. While advertisers are able to run native video, static native is a more affordable, scalable option. Additionally, it opens up more inventory during busy times, which is particularly important to political advertisers around competitive election dates.
It receives more engagement than display.
Because native is presented differently to users from traditional advertising, the very nature of native advertising means that users interact with it differently. As a result, advertisers typically see higher engagement rates with native ads compared to more traditional ad formats. This means more voters interacting with your message.
There’s more than one way to connect with voters and deliver compelling messaging that drives wins when advertising online. If you want to learn more about the types of ad formats, read our blog, How To Win With Better Digital Ads: The Types.
How Do I Get Started With Native Advertising?
Thankfully, with DSPolitical, you can add native advertising to your media plan with ease. Whether you’re a seasoned professional or simply looking to expand your skillset– utilizing native ads and understanding how to get the most out of them is crucial to reaching voters, winning elections, and surpassing your goals.
Drop us a line today, and we can get started!