With reproductive rights under relentless attack, ensuring that pro-choice messaging reaches the right voters is more important than ever. That’s why DSPolitical, in partnership with Catalist, offers Pro-Choice Audiences—custom-built voter segments designed to help campaigns persuade and mobilize key pro-choice constituencies.

Targeting the Right Voters

Despite broad public support for abortion rights, many voters remain persuadable—or unaware of the real threats posed by anti-choice candidates. That’s where our Pro-Choice Audiences come in. These carefully modeled segments help campaigns cut through the noise and deliver compelling pro-choice messages to voters who are most likely to be influenced.

Our Choice Persuasion Audiences are divided into three scalable segments:

Choice Persuadable Small

The highest-priority segment for any digital campaign focused on choice. These voters are the most likely to be moved by pro-choice messaging and to shift their voting behavior based on abortion rights.

Choice Persuadable Medium

For campaigns looking to scale up their impact, this audience includes all voters in the Small segment but expands to those with slightly lower (but still meaningful) choice scores.

Choice Persuadable Large

The broadest pro-choice persuasion segment, this group includes all voters in the Small and Medium audiences while further widening the range of choice scores. This is ideal for larger budgets or targeting voters across specific geographic areas.

How We Know It Works

Our models aren’t just based on assumptions—they’re backed by years of voter data and rigorous validation:

• Proven Accuracy – These models are tested against over 1.6 million real-world results, ensuring they reliably predict voters’ support for reproductive rights.
• 15+ Years of Data – Built using voter files, Census data, commercial insights, and Catalist’s proprietary records of voter engagement (including calls, texts, and canvassing).

Putting Pro-Choice Audiences to Work

Strategic targeting makes all the difference. Even as a majority of Americans support reproductive freedom, many persuadable voters remain open to restrictive abortion bans. Reaching them with the right message could determine the outcome of key elections.

Tailoring to Your Opponent

• Running against a Republican with a softer stance on abortion? Start with Choice Persuadable Small to target the voters most likely to respond to pro-choice messaging.
• Facing an opponent pushing outright bans, even in extreme cases? Expand to Choice Persuadable Medium or Large to reach a broader base.

With critical special elections ahead, there’s no time to waste. DSPolitical’s Pro-Choice Audiences help campaigns focus their efforts where they matter most. Let’s ensure reproductive freedom stays front and center—contact us today to get started.