When you know your target audience, you can create more curated ads to win their attention. This is why DSPolitical is excited to announce the launch of Audience Insights! Now, with the click of a button, you can learn more about your custom audiences’ political and demographic makeup. 

It’s as simple as uploading a custom list and selecting the checkbox to “Augment my Data.” Our partnership with Catalist’s verified first-party voter data provides the foundation for these findings. Once your data has been matched, we can build these critical insights into your audience’s demographic, geographical, and political makeup.

After your audience is uploaded, we begin the augmentation process of matching your list with the national voter file to fill in missing personal identifiable information. This improves your online match rates and helps you reach more of your audience online!

In the Audience Insights Tab, you will have access to:
    • Match Rates
    • Political Insights (e.g., vote propensity, vote choice index, party affiliation, Peoria)
    • Demographic Insights (e.g., race, gender, household income)
    • Geography (ZIP codes)

At DSPolitical, we’re committed to helping you reach your target audience wherever they are online. With this new tool, campaigns and organizations will be able to obtain audience information crucial to understanding the voters they’re trying to reach

Have any questions on how Audience Insights operates, or are you ready to launch more effective digital ads? Click the button below to contact one of our experienced team members!