Applications Closed: The 2025 DSPolitical Ad Grants Program

The DSPolitical Ad Grants Program awards candidates seeking office at the state and municipal level funding up to $10,000 to use for digital ad targeting on DSPolitical’s award-winning technology platforms.

This year, we’re concentrating our efforts on two critical states: New Jersey and Virginia. Legal restrictions may apply.

DSPolitical is proud to announce the sixth year of our annual Ad Grants Program! This initiative will award up to $50,000 to Democratic candidates seeking office at the state or municipal level, who may then use the funds to leverage voter or custom data through DSPolitical’s technology platforms. The grant includes training and support to run effective ad campaigns from our expert client services team.

Why New Jersey Matters in 2025

New Jersey stands at the forefront of shaping our nation’s future in 2025. With the Governor’s office, all 80 seats in the General Assembly, and countless critical county and municipal offices on the ballot, New Jersey’s elections will directly influence policy on issues like reproductive rights, gun safety, climate action, and economic equity. As a deeply diverse state with a rich Democratic tradition, New Jersey offers both opportunities and challenges—turnout and targeted engagement will be essential to protecting and advancing progressive values. The DSPolitical Ad Grants Program is focused on empowering Democratic candidates across New Jersey to run smarter, more impactful digital campaigns that help secure victories up and down the ballot.

Why Virginia Matters in 2025

The upcoming 2025 elections in Virginia will decide the future direction of the Commonwealth and the nation, as voters choose the Governor’s office, Lieutenant Governor, Attorney General, and all 100 seats in the House of Delegates. The results will shape progress on critical issues like voting rights, reproductive freedom, climate resilience, gun violence prevention, and economic justice. Winning in Virginia demands strategic, data-driven engagement, given the state’s diverse electorate and long history of razor-thin, high-stakes elections. The DSPolitical Ad Grants Program is designed to give Democratic candidates the tools and resources they need to reach voters and win—ensuring that Virginia remains a leader in advancing progressive values.

Entries are now closed. Check out our 2025 Ad Grants Recipients here.