Voter Targeted Digital Ad Tech Firm Played Pivotal Role Securing New Democratic Majorities in Congress and State Legislatures, As Well As Victories in U.S. Senate, Gubernatorial, and Hundreds of Other Races

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WASHINGTON, D.C. – Today, with many of the outstanding races in last week’s historic midterm election now called, DSPolitical is celebrating the victories of its clients, revealing the pivotal role it played in helping to flip both Democratic victories in the U.S. Senate and securing at least 74% (17 out of 23) of the flipped seats needed for the new Democratic majority in the U.S. House.

The nation’s leading voter targeted digital ad tech firm for Democrats and progressives, also helped power the wins of 5 additional U.S. Senate and 18 additional U.S. House seats, 10 governorships (including 6 Democratic flips), 6 new state legislative majorities, and hundreds of state and local candidates throughout the country.

All told, the firm served an astounding 2.03 billion digital ads in all 50 states during the 2018 election cycle.

When Democrats make a commitment to reach voters where they are, they prove they are willing to do what it takes to win a modern political campaign. We couldn’t be prouder of the role we played in the victory of so many Democrats during the midterms,” said Mark Jablonowski, managing partner and chief technology officer of DSPolitical.

Digging into the results, DSPolitical also helped to elect a diverse slate of leaders throughout the country, including dozens of women, LGBTQ+ Americans, and people of color.

“It is gratifying to see our hard work paying off with the election of dozens of women, people of color, and LGBTQ+ Americans all over the country. The success of the Democratic Party in 2018 would not have been possible without these powerful public servants stepping forward,” said Christopher Massicotte, a DSPolitical partner.

As votes have continued to be counted since last week, DSPolitical has launched a website chronicling the reach of Democratic-tech successes in the midterms:

The Democratic victory in the midterms was profound — especially at the state and local level where hundreds of Democratic campaigns successfully used voter targeted digital advertising to reach the exact voters they needed to win,” said Jennifer Holdsworth, DSPolitical’s chief revenue officer.

DSPolitical is made up of political technology and campaign veterans with decades of experience working in politics and issue advocacy at all levels. To speak with our experts about what drove Democratic successes in 2018 and what that means for 2020 and beyond, contact [email protected].

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