WHAT ARE COOKIES?
A Cookie is a small text file which is sent to your computer or mobile device (referred to in this policy as a “device”) by the web server so that a website can remember some information about your browsing activity on the Website and Service. The Cookie will collect information relating to your use of our Website, information about your device such as the device’s IP address and browser type, demographic data and, if you arrived at our Website and Service via a link from third party site, the URL of the linking page.
In addition to Cookies, our Website and email marketing communications may use web beacons. A web beacon, also known as a tracking pixel, is a line of code which is used by a website or email marketing communications or, less frequently, a third party ad server to measure a user’s activity, such as interaction with an advertisement or purchase of a service or product, and to validate user engagement with advertisements for purposes of facilitating future advertising. A web beacon is often invisible because it is only 1 x 1 pixel in size with no color. A web beacon can also be known as a web bug, 1 by 1 GIF, invisible GIF and tracker GIF.
WHAT ARE THE DIFFERENT TYPES OF COOKIES AND HOW DO WE USE THEM?
Essential – These are Cookies which are essential for the running of our Website and Service. Without these Cookies, parts of our Website and Service would not function. These Cookies do not track where you have been on the internet and do not gather information about you that could be used for marketing purposes.
Examples of how we may use essential Cookies include:
- Setting unique identifiers for each unique visitor, so that Website numbers can be analyzed.
Functional – These Cookies are used to remember your preferences on our Website and Service and to provide enhanced, more personal features. The information collected by these Cookies is usually anonymized, so we cannot identify you personally. Functional Cookies do not track your internet usage or gather information which could be used for selling advertising.
Examples of how we may use functional Cookies include:
- Gathering data about visits to our Website and Service, including numbers of visitors and visits, length of time spent on the site, pages clicked on or where visitors have come from.
- Eliminating the need for returning users to re-enter their login details.
Analytical Performance – Analytical performance Cookies are used to monitor the performance of our Website, for example, to determine the number of page views and the number of unique users our Website and Service has. We use this information to improve user experience or identify areas of the Website and Service which may require maintenance. The information is anonymous (i.e. it cannot be used to identify you and does not contain personal information such as your name and email address) and it is only used for statistical purposes.
Examples of how we may use analytical Cookies include:
- Measuring users’ behavior
- Analyze which pages are viewed and how long for and which links are followed to better develop our Website and Service
Advertising – Behavioral advertising Cookies, which may be placed on your device by us or our trusted third party service providers, remember that you have visited a website and use that information to provide you with advertising which is tailored to your interests. This is often called online behavioral advertising and is done by grouping together shared interests based upon web browsing history. Your web browsing history can be used to infer things about you (e.g. your age, gender etc.), and this information may also be used to make advertising on websites more relevant to you. Although behavioral advertising Cookies can track your activity around the internet, these Cookies cannot identify you personally, even if you are signed in to our Website and Service.
Examples of how we may use advertising Cookies include:
- To market to specific users across our Website and Service and third party sites, so that we and third parties can target advertising to users that will be more relevant to users’ interests.
Third Party Cookies – You may notice on some pages of our Website and Service that Cookies have been set that are not related to us. When you visit a page with content embedded from, for example, YouTube or Facebook, these third party service providers may set their own Cookies on your device. We do not control the use of these third party Cookies and cannot access them due to the way that Cookies work, as Cookies can only be accessed by the party who originally set them. Please check the third party websites for more information about these Cookies.
HOW CAN YOU MANAGE OR OPT OUT OF COOKIES?
Cookies, including those which have already been set, can be deleted from your hard drive. You can also change the preferences/settings in your web browser to control Cookies. In some cases, you can choose to accept Cookies from the primary site, but block them from third parties. In others, you can block Cookies from specific advertisers, or clear out all Cookies. Deleting or blocking Cookies may reduce functionality of the Website and the Service. To learn more about how to reject Cookies, visit www.allaboutcookies.org or go to the help menu within your internet browser. If you experience any problems having deleted Cookies, you should contact the supplier of your web browser.
Opting out of Analytical Performance Cookies
If you would like to opt out of Analytics Cookies, please do so by clicking on the links below:
- Google Analytics – https://tools.google.com/dlpage/gaoptout
Opting out of Behavioral Advertising Cookies
If you would like to opt out of Behavioral Advertising Cookies placed by us or our trusted-third party service providers, please do so by clicking on the links below:
- AddThis – https://www.oracle.com/legal/privacy/addthis-privacy-policy.html
- Facebook – https://www.facebook.com/policies/cookies/
- Google – https://policies.google.com/technologies/ad
- Nativo – https://www.nativo.com/interest-based-ads/#your-right
- The Trade Desk – https://www.adsrvr.org
- Twitter – https://twitter.com/en/privacy
Opting out of Third Party Cookies
If you would like to disable “third party” Cookies generated by advertisers or providers of targeted advertising services, you can turn them off by going to the third party’s website and getting them to generate a one-time “no thanks” Cookie that will stop any further Cookies being written to your machine. The online advertising industry provides websites from which you may opt out of interest-based advertising from other companies that participate in industry self-regulatory programs. The US-based opt out pages are www.aboutads.info/choices and www.networkadvertising.org/choices. The European based page is www.youronlinechoices.com.
FURTHER INFORMATION AND CONTACT DETAILS
If you have any questions about or if you would like more information on the Cookies that we use and their purposes, please contact us as set forth in the “Contact Us” section.