An audience-first solution for today’s public affairs challenges
In a crowded, fast-moving policy landscape, influence goes well beyond elected offices. It lives in advisory memos, committee drafts, agency comments, and the inboxes of decision-makers’ most trusted insiders.
Blackbook by DSPolitical is an audience-first solution that gives public affairs campaigns instant access to the people who shape policy outcomes behind the scenes. From key regulatory officials and congressional staff to executive branch insiders, industry leaders, media figures, personal networks, and more, Blackbook helps you reach them with the speed and precision today’s campaigns demand.
Curated segments. Built for influence.
Many Blackbook data sets are always-on and available in Deploy, with no upfront costs or minimums. Audiences include:
- Congress: Democrat Members and Staff (current and former)
- Congress: GOP Members and Staff (current and former)
- US Senate Members and Staff (current and former)
- US House Members and Staff (current and former)
- Executive Branch Officials
- Defense and Intelligence Officials
- Energy Policymakers and Regulators
- Environmental Policymakers and Regulators
- Healthcare Policymakers and Regulators
- Financial Policymakers and Regulators
- Transportation Policymakers and Regulators
- Democratic Party Leadership
- Federal Contracting Officers
- Higher Education Administrators and Professors
- Fortune 500 C-Suite (current and former)
- Union Leadership
- Union Members
- Media
- Trump World
- And more
Need something more specific? We also build custom influencer segments for campaigns with unique policy goals, agency targets, or geographic focus.
Why Blackbook?
- Audience-First
Every campaign starts with the right audience. Our proprietary segments are curated to reach the people with real power to shape outcomes.
- Always-On Access
Pre-built, high-impact segments available instantly in Deploy—no delays, no minimums.
- Backed by Strategy & Scale
Blackbook combines sophisticated data sourcing from best-in-class partners with DSPolitical’s full audience-matching infrastructure for stronger performance and match rates of 90%+.
- Made for the Modern Media Mix
Whether your targets are watching CTV, scrolling social, reading niche publications, or listening to podcasts, our team ensures your message shows up where it matters. - Geolocation
Our always-on geolocation services allow you to surround target audiences with digital ads in key locations like State Capitol Buildings, Party Committee Offices, the White House, and the U.S. Capitol Complex.