You’re preparing to make a large investment in digital advertising.

Make sure every media dollar works harder — and smarter.

When high-stakes campaigns are on the line, randomized controlled trials help you cut through assumptions and understand exactly what works, and what doesn’t.

At DSPolitical, we’ve spent over a decade running RCTs for political campaigns, advocacy groups, and public agencies like the NYC Campaign Finance Board. Our award-winning team sits at the intersection of media, measurement, and strategy — practitioners who know the real-world decisions you’re facing and how to design tests that deliver the answers you need.

We know measurement is complicated. That’s why we bring together advanced technology, smarter data integration, and expert test design to deliver cleaner experiments and clearer answers. We don’t just deliver spreadsheets. We deliver actionable insights that help you reduce waste, refine strategy, and defend your decisions with confidence.

What Makes Our Measurement Approach Different

DSPolitical’s approach to measurement combines advanced technology, smarter data integration, and deep strategic expertise, giving you cleaner results, sharper insights, and greater confidence in what’s working.

• We handle your entire project, end-to-end: from experiment design and audience construction to randomization, media delivery, and actionable reporting.
• Our proprietary tools supercharge both your campaign and your measurement. Our meta-onboarder and custom models help maximize reach among your treatment audience.
• Whether you’re measuring voter turnout, brand lift, or persuasion, we build the right methodology for your unique needs — leveraging voter file matchback, online panels, surveys, SMS, phone polling, and more.

What We Measure

Mobilization
Are your ads increasing voter turnout?
We design offline RCTs using voter file data to compare turnout between treated and control groups. After the election, we match back to the file to measure statistically significant lift — isolating the true effect of your media.

Proven Result:
In partnership with the NYC Campaign Finance Board, an RCT showed that voters exposed to digital ads turned out at a rate 1.6 percentage points higher than the control group, with even larger gains among under-30 and infrequent voters.

Persuasion
Is your message changing hearts, minds, or vote choice?
We run online RCTs with pre- and post-surveys to measure shifts in opinion, issue alignment, or brand perception between treatment and control groups. These tests can deliver insights mid-campaign to help refine your strategy in real time.

Proven Result:
In a 2025 study with a national advocacy group, we designed an RCT that proved our media program increased knowledge of diversity, equity, and inclusion initiatives among likely voters by 1.4pp and, and increased support by 2.1pp.

Creative Testing
Which message deserves your media dollars?
Before you launch a major buy, we test multiple creative concepts through controlled digital delivery or panel-based testing. Learn which messages resonate most with your audience — and which fall flat — before investing at scale.

Proven Result:
Ahead of the 2022 Prop 27 fight in California, DSPolitical tested multiple creative concepts. Analysis revealed that targeted digital ads meaningfully increased opposition to the ballot measure — helping the campaign prioritize the strongest message before going wide.

Tested. Proven. Trusted.

DSPolitical has run RCTs for:

• Fortune 500 companies
• National trade groups and associations
• Issue advocacy groups
• Nonpartisan civic engagement organizations
• 501(c)(3) and 501(c)(4) partners
• Public agencies

Let’s Build the Right Test for Your Program

Every campaign and cause is different. Contact us to talk through how we’d design an RCT tailored to your goals, audience, and strategy.