Programmatic Political Advertising for Democrats
DSPolitical empowers Democratic campaigns and causes with industry-leading programmatic advertising technologies and voter file precision. We combine proprietary software, premium digital inventory, and deep voter‑file integration to deliver unmatched reach and responsiveness. Our data-powered strategies help campaigns, causes, and global organizations connect with persuadable voters and influencers—on every screen, across every platform.
Since 2011, our award-winning programmatic platform, Deploy, has helped thousands of Democratic candidates and advocacy organizations reach voters, decision-makers, and media influencers with precision. Built by campaign veterans with specialized digital advertising expertise, DSPolitical delivers targeted media strategies that strengthen voter support, shape public opinion, and win elections.
— Brendon Mills, BlueLabs“In the scheme of things, ours was a modest campaign with significant results and I think a lot of that goes to the unique technology that DSPolitical is able to bring to the table. “
a legacy of political innovation
DSPolitical’s roots go back to 2002, when our founders first unlocked the power of combining voter file data with digital ad delivery. In 2011, we launched DSPolitical to bring these pioneering tools to Democratic campaigns and causes around the globe.
Today, our managed service and self-serve platforms empower organizations of all sizes and in all 50 states to launch highly effective digital campaigns. We’ve helped thousands of Democratic candidates win, and supported advocacy and public affairs clients in achieving meaningful outcomes. Along the way, we’ve earned over 80 industry awards for our data, targeting, and innovation.
leaders in policy, advocacy, and influence
Whether you’re building coalitions, advocating for legislation, or influencing public opinion, DSPolitical is a trusted partner with a proven track record of helping clients achieve the best outcomes.
We design campaigns that engage the exact right key decision-makers, industry leaders, and communities with persuasive, data-driven digital advertising on every device, everywhere. Our public affairs clients use our tools to educate, advocate, and drive change—and we deliver measurable results.
unrivaled data and technology
At the heart of DSPolitical is Deploy, the first programmatic and data onboarding platform built exclusively for political and advocacy use. Named “Most Innovative Product of the Year” by Campaigns & Elections, Deploy helps campaigns reach the right audiences with precision, scale, and speed.
Our deep integration with best-in-class premium data partners allows us to target hundreds of millions of verified voters and online identities. With exclusive access to high-quality inventory and powerful reach across every screen, Deploy turns strategy into action.
health, advocacy, and purpose-driven advertising
Along with our work in politics, public affairs, and advocacy, DSPolitical empowers public health organizations to reach consumers effectively and responsibly. Using privacy-first, AI-driven audience modeling, we help healthcare organizations identify and engage consumers with tailored messaging that drives action. With detailed insights from fully-permissioned data, we enable campaigns to educate and inspire audiences while maintaining the highest ethical standards.
global reach
While rooted in domestic campaigns and causes, DSPolitical has expanded its expertise to support organizations around the globe. We have delivered data-driven digital advertising campaigns in eight countries on four continents, applying our proven methodologies to international elections and advocacy efforts.
decades of experience. proven results.
Our team combines decades of political, data, and media expertise with cutting-edge digital tools. Whether it’s a down-ballot race, a national cause, or a public affairs initiative, we help clients turn insights into outcomes.
Let’s build something that wins.