Last year DSPolitical launched a self-serve platform,, which allows Democratic candidates up and down the ballot to run sophisticated voter file targeted digital ad campaigns.

Today, we are excited to announce a major new release of this revolutionary platform. This update will not only enhance the user experience on, but will make launching a digital campaign easier than ever.

We started with a top-to-bottom design update focusing on an easy and natural user experience. Many features were added to enable a smoother campaign creation process. A few highlights include:

Interactive Reporting

We are incredibly excited to provide clients with the ability to follow their ad campaigns from start to finish with the interface. Track percent delivered, impressions, clicks, click-thru rate, video completions, and video completion rate every day, either broken out by ad placement or for the entire campaign.

Facebook Ad Builder

Launching Facebook ads is a breeze with our new Facebook Ad Builder. Upload your creative and immediately know if it meets ad Facebook’s specs. Then edit your details and copy and watch as your ad builds itself.

Campaign Management

Want to save your unfinished campaign for later or edit the details of a yet-to-be running campaign? No problem! We have made it easy to navigate and edit your ad campaigns. Additionally, all campaigns now auto-save, so you won’t lose any of your campaign details if you leave it unfinished.

Over 100,000 lines of code were added for this release. We hope that each of them make launching and monitoring your ad campaigns easier than ever.

Visit and register (if you have not already) for today to see for yourself!