WASHINGTON, D.C. — DSPolitical, the nation’s leading voter-targeted digital advertising platform for Democrats and progressive causes, today announced a significant expansion of Blackbook, its proprietary public affairs data solution.

While Blackbook has long offered on-demand access to high-value influencer audiences, this latest update adds a broad new range of policy-relevant segments—now available for instant activation directly in Deploy, DSPolitical’s award-winning self-serve ad tech platform.

The update gives public affairs professionals faster, more affordable access to the exact people shaping policy decisions behind the scenes.

“We’re not just adding more data—we’re expanding access,” said Mark Jablonowski, President and CTO of DSPolitical. “With this launch, more clients than ever can activate strategic, high-impact segments to reach and persuade the networks that shape how decisions actually get made.”

Expanded Segments, Designed for Precision

The newly added Blackbook audiences help clients reach decision-makers and the people who influence them, including:

• Congressional staff (Democrat, GOP, House, and Senate – current and former)
• Executive branch officials and agency personnel
• Policymakers and regulators across energy, environment, healthcare, finance, and transportation
• Defense and intelligence officials
• Union leaders and members
• Fortune 500 executives
• Federal contracting officers
• Media influencers
• “Trump World” operatives

These segments are built using a layered methodology that combines commercial licensing data, public records, and digital behavior signals to maximize both accuracy and performance. These segments are now available instantly in Deploy—no build delays or audience minimums required.

Audience-First Meets Strategy-Driven

This expansion strengthens DSPolitical’s core offering: an audience-first solution built by experienced advocacy experts, backed by smart digital strategy and cross-channel media buying.

As public affairs professionals race to keep up with a faster policy cycle and more fragmented media environment, Blackbook enables influence where it counts most—among the advisors, staffers, regulators, and gatekeepers shaping outcomes before a bill becomes a headline.

And for clients with more surgical needs, DSPolitical continues to offer custom audience development, tailored to unique policy goals and niche targets.

Built on Trust—and Built to Perform

Blackbook is available through Deploy, our award-winning proprietary platform, developed by engineers recognized four times as Engineering Team of the Year by Campaigns & Elections CampaignTech. With match rates of 90%+, curated premium inventory across CTV, podcasts, display, and more, and new features like creative weighting and enhanced targeting filters, Deploy is specifically built for performance and precision in a campaign and public affairs environment.

“We’re always listening to our clients, and the evolution of Blackbook is a direct result of that feedback,” said Rachael Wilkinson, Director of Product at DSPolitical. “By expanding access to these high-impact audiences, we’re giving campaigns and causes the tools they need to move quickly—and reach the people who matter most.”

Explore the Updated Data Segments

Current clients can log into Deploy now to view the updated Blackbook segment list or activate a campaign. To learn more, visit dspolitical.com/services/blackbook or contact [email protected] to schedule a demo.