Spotlight on Our Client Services Team
At DSPolitical, our Client Services team plays a pivotal role in helping campaigns succeed. We spoke with Sean, Waverly, and Chris about what they find most rewarding in their work, the qualities that set their team apart, and how collaboration drives success across departments. From celebrating client victories to providing strategic guidance, the Client Services team ensures that every campaign has the support and precision needed to make an impact.
Q: When you’re working closely with campaigns, what part of the experience do you find the most rewarding?
Sean: One of the best parts of working closely with a campaign is helping bridge knowledge gaps in the complex world of political advertising. The technology in our field is constantly evolving, which requires us to stay on top of these changes to make sure our strategy recommendations fit fast-moving scenarios.
Waverly: The most rewarding aspect is the opportunity to work across such a diverse range of campaigns, from local races to those at the top of the ballot. Collaborating with clients on strategy allows us to engage deeply with the political landscape and gain a broad perspective on the issues that matter most. It is incredibly fulfilling to contribute to campaigns that shape conversations and drive impact at every level.
Chris: The most rewarding part is sharing positive results and seeing the excitement from clients and their stakeholders. Knowing that our work not only met their expectations but also made a real difference gives me a sense of pride and reminds me why I do this work.
Q: From your perspective, what sets DSPolitical’s Client Services team apart from other teams in the political tech world?
Sean: As a Client Services team, our focus is on providing personalized service for every campaign. Winning a state senate race in Pennsylvania, for example, requires different strategies than a county judge race in Texas. Our work focuses on understanding each client’s campaign and context, then building a digital strategy that reaches voters with the messages they need.
Waverly: DSPolitical’s Client Services team is more than a vendor; we act as strategic partners. Our experienced operatives bring clarity, speed, and precision to every campaign while keeping long-term impact in focus. We equip clients with the knowledge and insights needed to navigate a fast-changing industry, empowering them to make informed decisions that drive lasting success.
Q: What does collaboration between your team and other departments look like at DSPolitical?
Waverly: We operate as the bridge between clients and internal teams at DSPolitical, ensuring client feedback drives our processes. This means partnering closely across teams to streamline workflows, enhance quality, and identify growth opportunities. Collaboration is not just about coordination; it means building a unified approach that delivers top service and adapts to our clients’ evolving needs.
Chris: DSPolitical is highly collaborative, with Client Services at the center. We align teams on targeting, tactics, and goals, connect Media Planning with Programmatic Trading, and ensure clarity and consistency across materials. We also keep teams positive and focused on the end goal while managing competing priorities.
Q: For someone interested in a career that blends politics and digital advertising with client relationships, what wisdom would you share?
Waverly: Clear communication is the cornerstone of any client relationship, especially in this field where campaigns can shift quickly. Communicating clearly builds trust and supports alignment across the team. At the same time, this industry is constantly evolving. Continually educating yourself—whether it is on platform updates, changes in identity graphing, or emerging solutions—not only keeps you sharp but also makes the work exciting and dynamic. Embracing both adaptability and lifelong learning is what allows you to thrive at the intersection of politics, digital advertising, and client partnerships.
Q: What’s a moment when DSPolitical’s targeting capabilities made a noticeable difference in a client’s results?
Sean: Something I’m very proud to have contributed to during my time at DSPolitical is the development of targeting language models that deliver more non-English media to people in their preferred language. We know that Americans whose everyday language isn’t English respond far more positively to media that speaks to them in the language they’re most comfortable with. Just as our inventory and data management allow us to meet people where they are online, our language-targeting capabilities enable us to connect with them in the language they prefer to consume media in.
Chris: Last year, we worked with a client who was targeting major energy policy influencers in D.C. When the client’s CEO met with the Secretary of Energy, the very first thing the Secretary said was, “I keep seeing your ads!” That moment was a huge validation of our targeting capabilities and an incredibly rewarding experience for our team.
Q: What’s the most common misconception clients have about running digital political ads, and how do you help them rethink their approach?
Sean: I often encourage clients to think about what I call a voter’s “media diet” throughout a campaign. Rather than overwhelming people with too many ads at once and then going silent, it’s about creating sustained engagement. The way we reach voters three months before Election Day should look different from how we reach them three days before. By pacing and tailoring communication, we make messaging more effective and resonant.
Waverly: A common misconception is that digital political ads should take a broad “spray and pray” approach. While that can play a role, DSPolitical focuses on deterministic targeting—matching custom lists to individuals online in a privacy-safe way. By prioritizing precision over breadth, we show clients that reaching the right voters with the right message is far more effective than casting the widest net.
Q: How do you prepare for the high-pressure environment of the final weeks before Election Day?
Waverly: We prepare by building collaboration and trust within our Client Services team. As workloads shift in the final weeks before Election Day, we reallocate resources to stay balanced without sacrificing quality. By stress-testing and refining our processes throughout the cycle, we’re ready when volume peaks. This culture of teamwork and continuous improvement allows us to thrive under the pressures of political campaigns.
Q: Looking ahead to the next cycle, what’s one tactic or tool you think will be a game-changer for campaigns?
Sean: I think one of the bigger considerations we have in 2026 is how to communicate effectively to voters who may feel disengaged and apathetic. Ignoring voters who may have sat out the past election because they feel like their voice doesn’t matter is to our detriment; if we think it is unlikely to flip Congress from Republicans who have their thumb on the scale, it will be unlikely voters who will help us overcome that obstacle.
Waverly: Looking ahead, I believe our platform Deploy will be a real game-changer. We have worked closely with our engineering team to build it with both clients and internal teams in mind. It combines built-in media planning, extensive targeting capabilities, and an intuitive user interface that makes campaign setup seamless. By streamlining the planning and execution process, Deploy not only empowers clients with greater control and efficiency but also positions our team to deliver stronger, faster results.
Chris: I’m excited about our new Blackbook audience options. By using resume-based data, we’ll be able to target with even greater precision around employment and expertise. This advancement will give campaigns powerful new ways to reach the people most likely to engage with their message, and it will create game-changing opportunities in the next cycle.
Closing Thoughts
These insights highlight how essential DSPolitical’s Client Services team is to the success of every campaign. As campaigns continue to navigate an ever-changing digital landscape, our Client Services team remains a trusted partner, bringing strategy, precision, and expertise to every step of the process.