Chances are you’ve come across a number of programmatic ads. This type of advertising allows the delivery of advertisements to users anywhere on the internet in real-time. Due to their efficiency and effectiveness, programmatic has become a mainstay in any modern advertising campaign. 

Why is understanding programmatic ad technology important?

Programmatic advertising is the automated buying and selling of online advertising. Most programmatic advertising technology utilizes artificial intelligence and machine learning to buy and sell ads in real-time auctions, also known as real-time bidding (RTB). This automation allows for better, data-based, and quicker targeting.

Programmatic ads utilize data insights and algorithms to deliver the right ads, to the right users, at the right time.  You could develop the most incredible ad, but your message won’t reach the voters you need to persuade without the right targeting. Increasing your knowledge of programmatic advertising and how to optimize its impact can help take your advertising campaigns to the next level. 

Need another reason to start learning about programmatic ad technology? How about 308 million? As of 2021, over 308,000,000 Americans were online. That is approximately 308 million reasons why running successful programmatic campaigns matters! There are more people online, and now even more ways to reach them. Programmatic systems have been expanding their inventory to the point where every format and channel, including mobile, desktop, tablet, audio, and Connected TV, may now be accessed programmatically.

To understand how programmatic ads run in 2022, we recommend checking out our eBook: The Programmatic Ad Technology You Need to Understand for 2022. This eBook covers: 

  1. Reaching the right audience. Everything you need to know about onboarding.
  2. Delivering the right message.  How multiple inventory sources will elevate your success.
  3. Reasons why you need both high-quality onboarding and inventory.

Along with these topics, this eBook explores the basics of digital advertising technology and how to reach your target audience online. Whether you’re a seasoned professional, a campaign staffer wearing multiple hats, or simply looking to expand your skillset– understanding ad tech and how to get the most out of it is crucial to reaching voters, winning elections, and surpassing your goals. Start learning today!

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