As the 2026 midterm cycle approaches, campaigns are navigating an increasingly complex digital landscape that requires strong execution and informed decision-making. Access to powerful technology is most effective when paired with strategic guidance, deep digital expertise, and an understanding of how campaigns operate under pressure.

Campaigns can work directly with DSPolitical’s Client Services team through our Managed Service approach for hands-on strategy, implementation, and optimization, or run self-serve programs directly in Deploy with white-glove training and ongoing support from that same team. In both cases, campaigns are backed by experienced digital advertising strategists who understand the political stakes and are equipped to help teams move quickly and confidently.

A Full-Service Approach Built for Campaigns

Our Managed Service offering is designed for campaigns that need more than execution. It is built for teams that want a true strategic partner. Our award-winning Client Services team, recognized as Customer Service Team of the Year at the 2025 Campaigns & Elections CampaignTech Awards, is made up of Democratic campaign veterans with deep digital advertising expertise. They understand both the goals of a campaign and the technical realities of digital advertising.

Managed Service digital programs are run through Deploy, DSPolitical’s purpose-built programmatic platform. Our team manages ad spend across display, social, CTV, and online video, ensuring every tactic works together, laddering up to a strong strategy and maximizing every dollar toward critical campaign goals.

With Managed Service, clients receive:

• Custom media plans developed by political and digital media experts
• Advanced voter-file targeting with verified match rates of 90%+
• Daily pacing and performance monitoring to ensure optimal delivery
• Proactive, hands-on support grounded in real campaign experience

Beyond day-to-day execution, the Client Services team behind our Managed Service offering works closely with our product and in-house engineering teams to ensure the platform evolves to meet specific campaign needs. Feedback gathered through client conversations and post-cycle debriefs directly informs new features and enhancements in Deploy. This collaboration ensures campaigns are not just supported, but continuously set up for stronger performance, cycle after cycle.

In high-pressure moments, having experienced political professionals actively managing and optimizing your digital program every day is a major advantage. Our Client Services team is built to meet that reality with expertise and reliability.

White-Glove Support for Self-Serve Campaigns

While some teams prefer a fully managed digital program, others have in-house capacity and want direct control over execution. For those campaigns, DSPolitical offers self-serve access to Deploy, paired with white-glove training and ongoing strategic support. Training is led by political and digital advertising experts from our Client Services team, and is grounded in modern campaign use cases and best practices. 

As Waverly, our Vice President of Client Services, explains: “Our onboarding is designed for campaign reality: fast, practical, and hands-on. Our Client Services team helps you get up to speed quickly so you can launch, iterate, and optimize without missing a beat.” That approach ensures teams can focus on execution and results—not navigating unnecessary complexity.

Whether a campaign is launching its first programmatic buy, executing a complex, multi-channel strategy, or managing multiple campaigns simultaneously in Deploy, our Client Services team acts as a partner, not just a vendor. The goal is not just platform access, but ensuring teams are equipped to execute effectively and get the most out of their ads.

Looking Ahead to Midterms 

The upcoming midterms will demand that campaigns move quickly, optimize in real time, and stay flexible under pressure. DSPolitical’s Client Services team plays a central role in meeting those demands. Through our Managed Service solution, the team provides the infrastructure, hands-on execution, and ongoing enhancements that allow campaigns to focus on messaging, field, and fundraising while we manage the moving parts of digital advertising.

At DSPolitical, we believe technology is only as powerful as the people behind it. That belief shapes how we support every client we work with. Managed Service clients benefit from full-scale execution and strategy, while self-serve Deploy users receive onboarding and training from the same award-winning Client Services team trusted by campaigns across the country. No matter how your campaign is structured, our Client Services team is prepared to support your digital program at every stage.

Contact us to learn more about Managed Service with DSPolitical and how our Client Services team can support your digital advertising initiatives.