Blog Posts

September 26, 2023 / Blog Posts

Introducing: DSPolitical’s 2023 Ad Grant Program Recipients!

2023 was an incredible year for our Ad Grants Program– with $50,000 being put forth to assist Democrats across the country in winning elections! Over 115 incredible candidates with unique profiles and perspectives applied. Without further ado, we’re proud to introduce 10 passionate, strategic, and inspiring candidates!

September 15, 2023 / Blog Posts

Celebrating Latino Leaders

The ten influential Latino leaders listed here have broken barriers in American politics, representing diversity and resilience. The stories of these Latino leaders and many others inspire us to work towards a more inclusive and representative democracy.

August 16, 2023 / Blog Posts

What Is Supply Path Optimization?

DSPolitical implements advanced SPO strategies to choose the most effective and efficient supply paths to help causes and down-ballot candidates reach their target audience, increase brand awareness, and secure wins.

August 9, 2023 / Blog Posts

Reporting 101: The metrics you need to know!

With so many terms, acronyms, and pieces of industry jargon to learn, running a digital campaign can be overwhelming. One of the most important parts of any advertising campaign is understanding reporting – both what the metrics mean, and how to use them to run more effective digital campaigns.

June 14, 2023 / Blog Posts

Are Voters Really Seeing Your Ads?

DSPolitical has successfully addressed these challenges by implementing exclusive filtering, user-initiated video ads, brand safety measures, and ad verification technology. With a progressive approach and a commitment to efficient and impactful advertising, DSPolitical ensures clients' messages are seen by targeted voters.

June 1, 2023 / Blog Posts

Pride in Politics: Celebrating LGBTQIA+ Politicians

The 2022 midterm election shattered records with an unprecedented number of victories for openly LGBTQ+ individuals. Despite the encouraging "rainbow wave" witnessed in the recent election cycle, the LGBTQ+ community continues to grapple with numerous challenges.

May 1, 2023 / Blog Posts

Asian American and Pacific Islander Candidates Making an Impact in Politics

We believe that Asian Americans and Pacific Islanders are an integral part of the American fabric, and their diverse experiences and perspectives are crucial to shaping policies that impact all Americans. To celebrate the significant contributions of AAPIs and highlight some of the trailblazers who have impacted the community, we ha

April 27, 2023 / Blog Posts

The Powerful Location-Based Targeting You Need

Political advertisers invest a great deal of energy and resources in identifying and reaching their voters. Given the rapid changes in media consumption patterns, it's increasingly crucial to have the right technology to connect with carefully cultivated audiences. Learn more about GeoFusion.

March 31, 2023 / Blog Posts

Maximize Your Marketing Efforts with Native Advertising

There are various types of digital ad formats that campaigns can use to deliver their message, and native advertising is one of the most effective. With native advertising, you can master the art of seamless promotion that captivates audiences. Keep reading to learn how native advertising transforms how you connect with constituents.

March 1, 2023 / Blog Posts

Celebrating Wins for Women Across the Country

DSPolitical proudly collaborates with incredible clients, candidates, and partners to achieve unprecedented wins for women up and down the ballot. With more Democratic women running for office than ever, we are honored to help power them to victory.