Blog Posts

September 28, 2022 / Blog Posts

How To Win With Better Digital Ads: The Basics

Political advertising is continuously evolving, moving from a predominantly print-based medium to one that includes radio, television, and digital advertising on social media platforms, websites, search engines, and more. Before diving headfirst into creating ads for your campaign, it’s best to familiarize yourself with the basics.

September 23, 2022 / Blog Posts

Introducing: DSPolitical’s 2022 Ad Grant Program Recipients!

2022 was DSPolitical’s most ambitious year for our Ad Grants Program– with $100,000 being put forth to assist Democrats across the country in winning elections! Over 170 incredible candidates with unique profiles and perspectives applied. Without further ado, we’re proud to introduce 17 passionate, strategic, and inspiring candidates!

September 22, 2022 / Blog Posts

Introducing: Pro-Choice Audiences

Pro-Choice messaging is the most critical issue Democrats are facing today. That’s why we’ve partnered with Catalaist to build custom Pro-Choice Audiences to reach persuadable choice voters.

September 16, 2022 / Blog Posts

Q&A with Senior Director of Advertising, Russell Wagner

September 1, 2022 / Blog Posts

5 Commonly Misunderstood Digital Ad Terms

The jargon of digital advertising is thorough and interconnected. While many terms can be self-explanatory, such as “target audience” or “reach,” others need more contextualization. Continue reading to learn some misinterpreted terms you may come across.

August 10, 2022 / Blog Posts

Introducing Programmatic Audio

We're intoducing Programmatic Audio. Did you know the average person spends 16 hours per week listening to streaming audio? More than ever, campaigns can reach their audience with targeted placements and should incorporate audio for a cross-channel media approach.

August 8, 2022 / Blog Posts

Growing Professionally with the DSPolitical Intern Program

Every election cycle, DSPolitical opens its doors to college students around the country for our internship program. Typically running from July until the end of the election cycle in November, the program places interns into every department at DSPolitical, from HR to Business Development. Here at DSP, it’s our goal to provide a meaningful experie

July 7, 2022 / Blog Posts

CTV Essentials with our Senior Director of Media Planning, Jacob Garber

We sat down with Jacob Garber, DSPolitical’s Senior Director of Media Planning and all around CTV expert to talk shop about everyone’s favorite advertising medium: Connected TV.  

June 6, 2022 / Blog Posts

DemocraticAds: Battle-Tested Digital Ads

May 12, 2022 / Blog Posts

Introducing Audience Insights

DSPolitical is excited to announce the launch of Audience Insights! Now, with the click of a button, you can learn more about the political and demographic makeup of your custom audiences.