Deploy by DSPolitical: Programmatic Advertising & Voter Targeting for Democratic Campaigns
Deploy is our award-winning programmatic platform, built specifically for Democratic campaigns, causes, and public affairs advertisers. Named Most Innovative Product of the Year and Best Digital Ad Platform, it delivers best-in-class voter file targeting, seamless data onboarding, and cross-channel ad delivery across CTV, online video, streaming audio native, and high-impact display.
Whether you’re buying digital advertising for one candidate, managing multiple clients, or running a robust public affairs campaign, Deploy has the tools to reach audiences across channels at scale. We find your exact target audience wherever they are online with customizable, pre-built voter segments or with your own data matched with our multiple onboarders with match rates of 90%+. Deploy gives you the power to run sophisticated programmatic advertising all in one easy-to-use interface.
Data
With our data partnerships, you can leverage targetable voter file segments right out of the box, or use your own custom lists from any source.
Onboarding
DSPolitical’s multiple onboarders mean we can take offline voter data and match it online with independently verified match rates of 90%+.
Reach
Surround your target audience with digital ads on multiple platforms, including Connected TV. Deploy is the most effective self-serve tool on the market with one of the largest pools of voter-targeted inventory.
Ready to run smarter, faster, and more targeted campaigns? Request a demo of Deploy today.
New Product Updates
Blackbook by DSPolitical is an audience-first solution that gives public affairs campaigns instant access to the people who shape policy outcomes behind the scenes. From key regulatory officials and congressional staff to executive branch insiders, industry leaders, media figures, personal networks, and more, Blackbook helps you reach them with the speed and precision today’s campaigns demand.
Enhance your campaign strategy with intelligent suggestions for optimizing your media planning, ensuring campaigns are strategic and effective in only minutes. The Deploy Media Planner analyzes your campaign’s budget, flight, audience, tactics, and campaign goal – generating recommendations for achieving optimal reach and efficient spend. Designed to enhance your campaign strategy, the Media Planner harnesses real intelligence and over a decade of
Randomized Control Trial (RCT) data to streamline the media planning process. Gone are the days of manual calculations and guesswork – with this tool, you get feedback on your media plans instantly. Leverage the Media Planner’s advanced analytics to make informed decisions, resulting in enhanced returns and campaign success.
With the click of a button, you can learn more about your custom audiences’ political and demographic makeup using Audience Insights. Upload any custom list on Deploy and we can match your list with the national voter file to fill in missing personal identifiable information. Gain access to data on match rates, political insights, demographic insights, and geography– improving your online match rates and helping you reach more of your audience online!
This game-changing feature gives campaigns, agencies, consultants, and organizations the power to create hyper-targeted audiences and find the exact people they need to influence. With a baseline of 16 Catalist pre-sets, additional data points can be layered to create granular audiences, including registration, vote propensity, age, race, gender, digital consumption, and more.
Connected TV is one of the fastest-growing platforms with a nearly 200% increase in ad spend from 2020 to 2024. We saw political campaigns leverage this growing medium in conjunction with programmatic advertising to surround their target audiences and reach them on multiple mediums. Deploy provides the largest pool of voter-targeted CTV in the market so you can easily add it to your digital plan
Custom Audience Uploader gives you more control over uploading your own voter lists and matching the data in your file against DSPolitical’s identifiers. Information is then automatically formatted, securely transferred for matching, and distributed to your account on Deploy as audience segments for targeting.
