October 17, 2022 / Blog Posts

How to Prepare for the Political Restriction Period

The most important thing campaigns should keep in mind is this; if we learned anything from the last time this restriction period was put in place during the 2020 elections, it’s to expect the unexpected.

September 23, 2022 / Blog Posts

Introducing: DSPolitical’s 2022 Ad Grant Program Recipients!

2022 was DSPolitical’s most ambitious year for our Ad Grants Program– with $100,000 being put forth to assist Democrats across the country in winning elections! Over 170 incredible candidates with unique profiles and perspectives applied. Without further ado, we’re proud to introduce 17 passionate, strategic, and inspiring candidates!

September 1, 2022 / Blog Posts

5 Commonly Misunderstood Digital Ad Terms

The jargon of digital advertising is thorough and interconnected. While many terms can be self-explanatory, such as “target audience” or “reach,” others need more contextualization. Continue reading to learn some misinterpreted terms you may come across.

July 7, 2022 / Blog Posts

CTV Essentials with our Senior Director of Media Planning, Jacob Garber

We sat down with Jacob Garber, DSPolitical’s Senior Director of Media Planning and all around CTV expert to talk shop about everyone’s favorite advertising medium: Connected TV.  

July 23, 2020 / Blog Posts

10 Black Candidates to Watch in 2020

July 20, 2020 / Blog Posts

DSPolitical Welcomes Anjana Rajan as Latest Speaker in DEI Speaker Series

This June marked the beginning of DSPolitical’s new Diversity and Inclusion event series for DSPolitical employees, the DEI Speaker Series. Working towards the series’ goal of exposing DSPolitical employees to ideas and lessons from leaders of diverse backgrounds within the fields of politics, data, and technology, this July we welcomed our second

July 7, 2020 / Blog Posts

Creative Best Practices for Programmatic Video

Having trouble with your programmatic video ads? Don’t forget: running effective video ads has just as much to do with engaging creative as it does precision targeting.

June 17, 2020 / Blog Posts

9 Questions to Ask DSPolitical Right Now

The DSPolitical Client Services team fields questions from clients, consultants, and campaigns all over the country on how to run the most effective, impactful, and targeted digital ads. Leveraging our decades of digital experience here are some of the most commonly asked questions we receive. Whether you’re a DSPolitical client or not read on for

June 10, 2020 / Blog Posts

Introducing The DSPolitical Diversity, Equity, and Inclusion Speaker Series

On Wednesday, June 3rd over 30 DSPolitical employees tuned in to listen and learn from the guest speaker of a new series headed by DSPolitical’s Diversity and Inclusion Taskforce. This new ongoing event, known as The DEI Speaker Series, is an initiative to expose DSPolitical employees to ideas and lessons from leaders of diverse backgrounds within

May 1, 2020 / Blog Posts

Connected TV: What Political Campaigns Need to Know

What is CTV and how is it different from the programmatic ads you’re probably already running? CTV runs exclusively on TVs either in an app (like the NBA app on an Apple TV) or dynamically inserted into streaming TV content on channels like A&E, AMC, History Channel, MSNBC, ABC, etc.