Democratic Momentum and the Power of Smarter Digital Infrastructure

At DSPolitical, we help Democratic campaigns and progressive causes make the most of every media dollar. Through advanced targeting, efficient ad delivery, and deep voter data integrations, our platform ensures that digital advertising reaches the right audiences — and supports the candidates and issues that move our democracy forward.

The 2025 elections showed what’s possible when that infrastructure works in harmony with strong candidates, strategic organizing, and consistent investment. Across Virginia, New Jersey, California, and Texas, Democrats expanded power, passed progressive ballot initiatives, and built critical momentum heading into the 2026 midterms.

Key Wins That Moved the Needle

• Virginia: Democrats flipped 13 seats in the House of Delegates, expanding their majority and unseating multiple Republican incumbents in competitive suburban districts.
• New Jersey: Democrats increased their majority in the General Assembly by three seats, solidifying their trifecta and reaffirming strength across the state.
• California & Texas: Progressive coalitions advanced ballot measures protecting fair representation, public education, and infrastructure investment — sustaining long-term Democratic priorities even in divided media environments.

These wins reflect a broader trend: Democratic campaigns that invest early, use their resources efficiently, and communicate across modern digital channels are building a stronger foundation for the fights ahead.

DSPolitical’s technology and expertise play a key supporting role in that effort, ensuring that digital advertising reaches the right voters, reduces waste, and amplifies every campaign’s impact.

Celebrating Our 2025 Ad Grants Recipients

While large statewide victories grabbed headlines, our Ad Grants Program continued to deliver impact on the ground — helping smaller campaigns compete with the same precision tools used by top-tier operations.

This year’s Ad Grants recipients included candidates who turned that access into real wins:

• Stacey Carroll (VA-64) — Flipped a Republican-held seat after overcoming a GOP ballot challenge, running on a message of service and accountability.
• John McAuliff (VA-30) — Unseated a Republican incumbent to deliver new leadership focused on clean energy and small-business growth.
  Katie Brennan (NJ-32) — Won her Assembly race representing Jersey City and Hoboken, championing housing affordability, transit, and economic fairness.

Their success underscores what’s possible when Democratic campaigns — at every level — have access to smart, efficient digital advertising tools.

Since 2020, the Ad Grants Program has provided more than $370,000 in in-kind digital ad services to local and state-level Democrats, helping build a more equitable, competitive, and connected Democratic ecosystem.

The Road Ahead: A Record-Breaking 2026

The 2026 midterms are expected to be the most expensive in U.S. history, with more than $10.84 billion projected in political and issue-advocacy advertising spend, including a record $2.5 billion in Connected TV alone (AdImpact via Axios).

That scale will create new challenges: higher competition, rising costs, and unprecedented pressure on media efficiency. For Democratic campaigns, that makes precision and performance more critical than ever.

DSPolitical’s tools are built for exactly this moment to help campaigns of every size spend smarter, target more accurately, and deliver results that matter.

Looking Forward

As Democrats turn their focus to 2026, we’re proud to be part of the infrastructure that helps make progress possible. Our work continues to center on three goals:

• Delivering smarter targeting that connects voter-file data with digital media to reach key audiences effectively.
  
• Maximizing efficiency by optimizing ad delivery across connected TV, programmatic video, and display.
  
• Expanding access to ensure every Democratic campaign — from statewide to local — can compete with sophistication and confidence.

The 2025 cycle reminded us that progress isn’t accidental; it’s built through partnership, persistence, and smart strategy. At DSPolitical, we’re proud to play our part, and ready for what comes next. Contact us below to learn how we can help you build a winning digital advertising strategy for the 2026 midterms.