2024: What Moves Women Voters?

With the upcoming elections on the horizon, understanding what motivates and mobilizes this powerful voting bloc to cast their ballots is more crucial than ever.

Optimize Your Media Planning with Deploy’s Innovative New Feature

We're thrilled to announce the release of our latest innovation in increasing efficiency on Deploy, our self-service platform: The Deploy Media Planner.

2024: A Monumental Year for Black Voters

Google Begins Phasing Out Third-Party Cookies

Starting January 4, Google officially began the process of phasing out third-party cookies from Chrome.

Know Your Layers: Tips for Digital Advocacy Campaigns

To get your issue across the finish line, you need to reach the right people with the right message. DSPolitical and Deploy provides you with a multi-layered approach to be able to persuade key decision makers at the same time as you are energizing their constituents and your supporters.

Celebrating Native American Heritage Month

November is Native American Heritage Month. This blog highlights some of the strives made for the community.

Introducing: DSPolitical’s 2023 Ad Grant Program Recipients!

2023 was an incredible year for our Ad Grants Program– with $50,000 being put forth to assist Democrats across the country in winning elections! Over 115 incredible candidates with unique profiles and perspectives applied. Without further ado, we’re proud to introduce 10 passionate, strategic, and inspiring candidates!

Celebrating Latino Leaders

The ten influential Latino leaders listed here have broken barriers in American politics, representing diversity and resilience. The stories of these Latino leaders and many others inspire us to work towards a more inclusive and representative democracy.

What Is Supply Path Optimization?

DSPolitical implements advanced SPO strategies to choose the most effective and efficient supply paths to help causes and down-ballot candidates reach their target audience, increase brand awareness, and secure wins.

Reporting 101: The metrics you need to know!

With so many terms, acronyms, and pieces of industry jargon to learn, running a digital campaign can be overwhelming. One of the most important parts of any advertising campaign is understanding reporting – both what the metrics mean, and how to use them to run more effective digital campaigns.