the dspolitical blog

The latest news + expert advice for all things digital advertising and politics.
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March 4, 2025 / Blog Posts

The New Persuadables on Capitol Hill: Navigating a Shifting Legislative Landscape

With the recent seismic shifts in federal leadership, it’s clear that the landscape on Capitol Hill is evolving quickly. As control of Congress remains narrowly divided, advocacy organizations and political campaigns must adopt a more strategic and targeted approach to ensure their messages reach the right decision-makers.

March 3, 2025 / Blog Posts

The Unstoppable Rise of CTV: What It Means for Public Affairs and Advocacy

Connected TV (CTV) isn’t the future—it’s the now. Over the past few years, we’ve witnessed an unprecedented shift in how audiences consume content, creating new opportunities for organizations looking to reach highly engaged viewers where they are.

February 20, 2025 / Blog Posts

DSPolitical Named a Finalist for 12 Reed Awards

We’re excited to share some incredible news—we have been named a finalist in 12 categories for Campaigns & Elections’ 2025 Reed Awards!

February 13, 2025 / Blog Posts

The Road Ahead: How Key Elections Can Shape 2025 and Beyond

Leading up to the 2026 midterm elections, there are a number of special elections this year across the country. Recent wins show that when campaigns invest in data-driven outreach and voter mobilization, it can make a real impact—even in the toughest political environments.

February 12, 2025 / Blog Posts

Here’s Why Your Public Affairs Advertising Strategy Needs a Reset

With a new administration in place, federal agencies are shifting priorities, new leadership is taking the reins, and regulatory and policy battles are already unfolding. If your public affairs strategy hasn’t adjusted yet, you’re already behind.

February 5, 2025 / Blog Posts

Reaching Pro-Choice Voters with Precision

DSPolitical, in partnership with Catalist, offers Pro-Choice Audiences—custom-built voter segments designed to help campaigns persuade and mobilize key pro-choice constituencies.

February 4, 2025 / Blog Posts

Black History Month Spotlight: Navigating Voter Trends and Engagement

As we celebrate Black History Month, we honor the resilience, achievements, and invaluable contributions of the Black community.

December 17, 2024 / Press Releases

New Report—Swing Votes Stream: CTV and the 2024 Election

DSPolitical: Dems Must Engage "Streaming Majority" as New Poll Shows Targeted Streaming Key to Reaching Persuadable Voters

December 17, 2024 / Blog Posts

Introducing Our 2024 DSPolitical Election Recap: Now Live!

We are excited to announce that our 2024 DSPolitical Election Recap is officially live! This comprehensive showcase celebrates the incredible campaigns, technological achievements, and collective victories that defined this past election cycle.

December 13, 2024 / Blog Posts

DSPolitical Wins 2024 Campaigns & Elections CampaignTech Awards: Best Digital Ad Platform and Best Engineering Team

DSPolitical has firmly established itself in the ever-evolving landscape of political technology. Our groundbreaking work has been recognized with the 2024 Campaigns & Elections CampaignTech Awards for Best Digital Ad Platform and Best Engineering Team of the Year (for the fourth year running!).