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With the recent seismic shifts in federal leadership, it’s clear that the landscape on Capitol Hill is evolving quickly. As control of Congress remains narrowly divided, advocacy organizations and political campaigns must adopt a more strategic and targeted approach to ensure their messages reach the right decision-makers.
Connected TV (CTV) isn’t the future—it’s the now. Over the past few years, we’ve witnessed an unprecedented shift in how audiences consume content, creating new opportunities for organizations looking to reach highly engaged viewers where they are.
Leading up to the 2026 midterm elections, there are a number of special elections this year across the country. Recent wins show that when campaigns invest in data-driven outreach and voter mobilization, it can make a real impact—even in the toughest political environments.
With a new administration in place, federal agencies are shifting priorities, new leadership is taking the reins, and regulatory and policy battles are already unfolding. If your public affairs strategy hasn’t adjusted yet, you’re already behind.
We are excited to announce that our 2024 DSPolitical Election Recap is officially live! This comprehensive showcase celebrates the incredible campaigns, technological achievements, and collective victories that defined this past election cycle.
DSPolitical has firmly established itself in the ever-evolving landscape of political technology. Our groundbreaking work has been recognized with the 2024 Campaigns & Elections CampaignTech Awards for Best Digital Ad Platform and Best Engineering Team of the Year (for the fourth year running!).