How to Prepare for the Political Restriction Period

The most important thing campaigns should keep in mind is this; if we learned anything from the last time this restriction period was put in place during the 2020 elections, it’s to expect the unexpected.

How To Win With Better Digital Ads: The Types

As campaigns across the country navigate how to reach voters, leveraging digital ads is key to mobilizing voters. Fortunately, there are various types of digital ad formats that campaigns can use to connect with voters and deliver compelling messaging.

Reach the Voters You Need, Exclude the Voters You Don’t

For all DSPolitical clients we automatically exclude people who have already cast their ballot and offer additional segments for more refined targeting of people who have requested a ballot but have not yet voted.

How To Win With Better Digital Ads: The Basics

Political advertising is continuously evolving, moving from a predominantly print-based medium to one that includes radio, television, and digital advertising on social media platforms, websites, search engines, and more. Before diving headfirst into creating ads for your campaign, it’s best to familiarize yourself with the basics.

DSPolitical Offering Democratic Candidates Persuadable Pro-Choice Audience Models for Digital Targeting

Introducing: DSPolitical’s 2022 Ad Grant Program Recipients!

2022 was DSPolitical’s most ambitious year for our Ad Grants Program– with $100,000 being put forth to assist Democrats across the country in winning elections! Over 170 incredible candidates with unique profiles and perspectives applied. Without further ado, we’re proud to introduce 17 passionate, strategic, and inspiring candidates!

Introducing: Pro-Choice Audiences

Pro-Choice messaging is the most critical issue Democrats are facing today. That’s why we’ve partnered with Catalaist to build custom Pro-Choice Audiences to reach persuadable choice voters.

Q&A with Senior Director of Advertising, Russell Wagner

DSPolitical Announces Direct API Integration with Catalist, TargetSmart, and PDI

5 Commonly Misunderstood Digital Ad Terms

The jargon of digital advertising is thorough and interconnected. While many terms can be self-explanatory, such as “target audience” or “reach,” others need more contextualization. Continue reading to learn some misinterpreted terms you may come across.