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Political advertising is continuously evolving, moving from a predominantly print-based medium to one that includes radio, television, and digital advertising on social media platforms, websites, search engines, and more. Before diving headfirst into creating ads for your campaign, it’s best to familiarize yourself with the basics.
2022 was DSPolitical’s most ambitious year for our Ad Grants Program– with $100,000 being put forth to assist Democrats across the country in winning elections! Over 170 incredible candidates with unique profiles and perspectives applied. Without further ado, we’re proud to introduce 17 passionate, strategic, and inspiring candidates!
The jargon of digital advertising is thorough and interconnected. While many terms can be self-explanatory, such as “target audience” or “reach,” others need more contextualization. Continue reading to learn some misinterpreted terms you may come across.
We're intoducing Programmatic Audio. Did you know the average person spends 16 hours per week listening to streaming audio? More than ever, campaigns can reach their audience with targeted placements and should incorporate audio for a cross-channel media approach.
Every election cycle, DSPolitical opens its doors to college students around the country for our internship program. Typically running from July until the end of the election cycle in November, the program places interns into every department at DSPolitical, from HR to Business Development. Here at DSP, it’s our goal to provide a meaningful experie