Deploy:
The digital advertising standard for politics

DSPolitical’s purpose-built programmatic advertising infrastructure is engineered to deliver precise audience targeting at scale while maximizing the impact of every dollar.

Audience Precision

90%+
Deterministic Match Rate

Deploy’s multi-partner identity architecture resolves voter records with significantly higher fidelity than single-source, general-market platforms.

  • 15 Years of Industry Leadership: DSPolitical was the first company to onboard the voter file for digital advertising in 2011, prioritizing deterministic identifiers over probabilistic guesswork.
  • Exclusive Propensity Models: Exclusive access to advanced pre-built and custom Catalist models to help campaigns identify, prioritize, and activate high-impact audiences with greater precision. 
  • Authenticated Voter Reach: Direct integration with the FreeWheel Identity Network and other leading partners matches voter data to validated IP addresses for stronger reach on CTV.

Premium CTV Inventory

3x
Greater spend on top publishers

A majority of Deploy’s CTV impressions deliver on top 25 premium publishers, far above the 23% industry average.*

  • 127% Higher CTV Message Frequency: After rigorous supply path optimization, campaigns delivered significantly higher CTV message frequency on the same budget.
  • Verified Household Reach: By bypassing the open exchange in favor of direct private marketplace deals, Deploy reaches up to 20% more unique households within a voter file.
  • Elite Marketplace Access: Strategic routing provides direct access to premium, brand-safe inventory on major networks like Hulu and Peacock without the friction of the open exchange.

Speed & Scale

< 24 hours
From planning to activation

Deploy is built for compressed timelines, helping teams move from audience upload to live delivery in under 24 hours.

  • Real-Time Message Optimization: Gain more control with the Deploy Media Planner, featuring custom creative weighting, content category filtering, and campaign health monitoring, allowing for instant, mid-flight pivots.
  • Battle-Tested Scale: Engineered to serve 1,000+ ads per second at peak volume, supporting reliable delivery in high-pressure election windows.
  • Faster Media Planning: Cut planning time by 90%+ with an intelligence engine that right-sizes budgets and channel mix in minutes.

 

 

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Ready to run smarter, faster, and more targeted campaigns with award-winning tech? Request a demo of Deploy today.