language preference models

Reach Every Voter on Their Own Terms.

Move beyond the limits of traditional language targeting with the first-party data and cultural nuance required to win

Campaigns have long relied on the best tools available, like browser settings and surname lists. But in a shifting media landscape, these shortcuts often miss the mark. They don’t account for the nuance of how people actually live, speak, and consume media.

With DSPolitical, you can stop relying on proxies and start reaching voters based on their actual behavior. Our Language Preference Models (LPM) allow you to identify and engage voters in the language or mix of languages they prefer with unparalleled accuracy across CTV, streaming video, and display.

Why Language Preference Matters Over Fluency

  • Behavior Over Settings: Browser settings often underestimate how many voters actually prefer in-language media.

  • Language is Not Binary: Many voters prefer a mix of languages or specific regional dialects.

  • Digital-First Data: Our models are purpose-built for how voters stream and browse today.

Proven Impact: The Spanish Language Preference Model

Our Spanish Language Preference Model (SLPM), developed in partnership with INTRVL, is a tested and proven solution integrated directly with the Catalist voter file. During a 2024 randomized controlled trial, it didn’t just reach more people; it moved them.

slpm-landing-page-stats

The DSPolitical Difference: Cultural Competence by Design

Culturally competent targeting isn’t an add-on; it’s a fundamental part of our approach to equitable outreach. We ensure your campaign scales without sacrificing specificity.

  • Data Integrity: We rigorously audit our data segments to limit systemic bias and guarantee equity.

  • Inventory Curation: Our team builds partnerships with local, minority-owned publications and diverse inventory providers that voters know and trust.

  • Multilingual Expertise: Our approach is proven. We have successfully executed mobilization and census programs in 19 different languages, ensuring every voter is reached on their own terms.

Move Beyond the Monolith

Cultural competence is a campaign advantage. Stop relying on tools that simplify or sideline the very voters you need to mobilize.

Contact us today to design a culturally competent digital program and start building more authentic connections with the voters you need to win.