15 Years of
Award-Winning Technology
Since 2011, DSPolitical has helped Democratic and progressive campaigns and causes, advocacy organizations, and public affairs leaders navigate an ever-changing digital landscape with trusted technology, data-driven innovation, and proven results.
From building the first programmatic platform designed exclusively for politics and public affairs to developing audience and targeting solutions, we’ve remained focused on one mission: helping our clients reach the right people with trusted, tested, and proven precision, efficiency, and impact.
As we celebrate this milestone, we’re reflecting on the partnerships, industry recognition, and moments that have defined the last 15 years.
Our Proven Impact
Reaching voters on every device, everywhere.
50
states worked in
15k+
media campaigns powered
100k+
line items executed
20b+
audience-targeted impressions served
15 Years of Innovation
Every milestone has built on the last, driving new ways for Democratic campaigns and advocacy organizations to reach voters more effectively in a complex digital environment.
DSPolitical has consistently pushed political and public affairs advertising forward, pioneering trusted voter-file onboarding, launching award-winning programmatic tech, and expanding advanced, tested audience solutions.
From the Archives:
The Political Cookie
Fifteen years ago, DSPolitical set out to connect anonymous online behavior with real voters, something no one else in politics had figured out. The result was the Political Cookie, built by matching a pool of more than 600 million browser cookies to the Catalist voter file. This let campaigns reach actual voters online with the precision they’d relied on for direct mail and phone programs.
We retired “the home of the political cookie” as a tagline back in 2016, years before the third-party cookie was expected to phase out, because we saw a major shift coming and got to work early. That foresight shaped targeting technology that never depended on cookies in the first place. It still drives our approach today: proprietary meta-onboarding technology and partnerships delivering privacy-compliant identifiers. The result is the same precision campaigns have always counted on, and an edge that keeps us ahead of where the industry is headed next.
Recognized Throughout
the Industry
Over the years, DSPolitical has been honored by leading organizations for excellence in technology, campaign innovation, customer service, and digital advertising.
Our work has always earned recognition.
Here’s a highlight reel of just some of the awards we’ve won.
Looking Ahead
Fifteen years is an important milestone, but it’s only one chapter in our story.
As political digital advertising continues to evolve, DSPolitical remains focused on building the technology, partnerships, and data solutions that help Democratic campaigns reach the right voters and win elections with trusted, tested, and proven results.
Thank you to our team, clients, partners, and supporters who have been part of our journey.
