Featured Resource: Your 2026 Primary Playbook
Democratic primary turnout is rising, changing what it takes to win. Campaigns that rely on broad, one-size-fits-all targeting risk wasting budget, missing voters, and falling behind in increasingly competitive races. Winning today’s primaries requires precision.
That’s why we’ve built a set of resources to help campaigns navigate the 2026 primary landscape, grounded in real campaign data and experience.
Download our free eBook, How Democrats Can Break Through and Win Primaries, for a deeper look at the 2026 landscape and how campaigns can break through in crowded primary races.
This guide is designed to give Democratic campaigns a clearer path forward in an increasingly competitive media environment.
Our Resources At a Glance
The New Math of Democratic Primaries
Ryan Fanning (DSPolitical) and Benjy Messner (New River Strategies) break down what the latest primary data reveals and why campaigns must rethink targeting. Download the conversation for actionable insights.
Spanish Language Preference Model
Learn how our Spanish Language Preference Model helps campaigns navigate high-stakes primaries with 3x more in-language reach to build stronger connections with the voters who matter most.
Exclusive Primary Targeting Model
Read the full press release and FAQs on DSPolitical’s exclusive access to Catalist’s 2026 Democratic Primary Vote Propensity Model and how it gives campaigns an edge this primary season.
What Democrats Can Learn from the Texas and North Carolina Primary Turnout Surge
Explore insights from DSPolitical CEO Mark Jablonowski on why precise digital targeting is essential to winning in high-turnout elections, especially in the 2026 cycle.
We Have Your Primary Strategy Ready
As primaries grow more competitive and less predictable, campaigns that invest in smarter targeting and stronger strategy gain the advantage.
DSPolitical combines data, technology, and expertise to help you reach the voters who will decide your race and make every dollar work harder.
Contact us below to learn how Catalist’s 2026 Democratic Primary Vote Propensity Model can strengthen your strategy and help you connect with the voters who matter most.