Mark Jablonowski is managing partner and the Chief Technology Officer of DSPolitical, the nation’s premier voter targeted digital advertising network.
A progressive technologist with fifteen years of experience innovating new ways for campaigns to use data and technology, he has overseen the development of DemocraticAds.com, the company’s award-winning self-serve voter targeted digital advertising platform used by hundreds of local and down-ballot campaigns in all 50 states. He has also overseen the development of DSPolitical’s tech stack, helping it to become an industry leader in audience targeting and automation.
In this era of Cambridge Analytica and Donald Trump, Mark is leading the fight against “fake news,” leading DSPolitical to address the threat it poses to political candidates and organizations. The result is “Antidote,” an award-winning service that allows clients to correct the record with digital ads targeting persuadable voters who have been exposed to misleading news content without exacerbating the problem by further spreading the propaganda. He has also become a vocal leader in the Digital Advertising Alliance’s work to adapt its principles for transparency and accountability to online political advertising.
A sought-after thought leader, Mark is a widely quoted expert (Washington Post, Bloomberg, Axios, CNN, etc.) on issues ranging from political technology and audience targeting to the technological hubris of Cambridge Analytica to Russian interference in our elections through social media. He has also engaged audiences during events sponsored by American Advertising Federation, National Association of Broadcasters, U.S. Department of State, American Association of Political Consultants, Campaigns & Elections Magzine, LiveRamp and others.
Mark’s leadership has also been recognized by industry publications and trade associations. He was named “Technology Leader of the Year” by Campaigns & Elections and landed on the “40 Under 40” list of the American Association of Political Consultants as well as Compol Magazine’s international list of the “100 Most Influential Political Professionals of the Year.”
Previously, Mark served as Chief Technology Officer at the Presidential Inaugural Committee, where he oversaw all technical, communication, and data issues and helped to create the most open and accessible inauguration in American history. Joining President Obama’s 2008 campaign before the New Hampshire primary, Mark traveled the country managing regional IT operations until he landed at Chicago headquarters as IT special projects manager and regional IT director. There he was responsible for multi-million-dollar contract negotiations and the implementation of innovative technology solutions.
During the 2008 election, Mark also co-founded Atlas Voter Protection, an online tool that the Obama campaign used to manage its voter protection operations. Atlas was updated and used by the Democratic National Committee for the 2010 and 2014 midterm elections as well as the 2012 Egyptian elections.
An avid backcountry skier, Mark is a native of Anchorage, Alaska. He lives with his wife Rachel in our nation’s capital.