November 13, 2025 / Blog Posts

2025 Election Recap

The 2025 elections showed what’s possible when that infrastructure works in harmony with strong candidates, strategic organizing, and consistent investment.

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August 6, 2025 / Blog Posts

DSPolitical Expands Blackbook Data with New Influencer Audiences

While Blackbook has long offered on-demand access to high-value influencer audiences, this latest update adds a broad new range of policy-relevant segments—now available for instant activation directly in Deploy.

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April 23, 2025 / Blog Posts, News Coverage

Google’s Cookie Reversal Reinforces the Need for Future-Proof Targeting

At DSPolitical, we’ve long prioritized independence, diversification, and redundancy in our tech stack. We remain focused on helping our partners navigate this evolving landscape with confidence.

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March 18, 2025 / Blog Posts

Digital Advertising Mistakes That Cost Political Campaigns—And How Agencies Can Avoid Them

Agencies that avoid these digital pitfalls and embrace targeted, data-driven, and adaptable digital advertising will have a decisive advantage in the races they run.

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December 17, 2024 / Press Releases

New Report—Swing Votes Stream: CTV and the 2024 Election

DSPolitical: Dems Must Engage "Streaming Majority" as New Poll Shows Targeted Streaming Key to Reaching Persuadable Voters

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October 29, 2024 / Blog Posts

7 Essential Late Money Tips

Knowing where and how to allocate late money funds effectively is key to maximizing their impact in the final stretch.

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October 23, 2024 / Press Releases

DSPolitical to Google: Don’t Ban All Post-election Ads, Focus on Those That Mislead

Ad ban could hurt potential runoff elections and ballot curing operations

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October 21, 2024 / Blog Posts

DSPolitical Power20 Webinar: CTV Precision in 20

Mark Jablonowski, DSPolitical President and Chief Technology Officer, discussed the significance of connected television (CTV) advertising in the lead-up to the 2024 presidential election.

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September 30, 2024 / Press Releases

DSPolitical Launches Innovative and Game-changing Spanish Language Preference Model

This new tool empowers the company’s clients to more accurately target individuals who prefer consuming digital media in Spanish, specific Spanish dialects, or a mix of Spanish and English.

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September 22, 2024 / Blog Posts

Supply Path Optimization: Driving Campaign Efficiency and Performance

DSPolitical's SPO streamlines campaigns with premium partnerships, innovative targeting technologies, and a privacy-first approach.

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