December 17, 2024 / Press Releases

New Report—Swing Votes Stream: CTV and the 2024 Election

DSPolitical: Dems Must Engage "Streaming Majority" as New Poll Shows Targeted Streaming Key to Reaching Persuadable Voters

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October 29, 2024 / Blog Posts

7 Essential Late Money Tips

Knowing where and how to allocate late money funds effectively is key to maximizing their impact in the final stretch.

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October 23, 2024 / Press Releases

DSPolitical to Google: Don’t Ban All Post-election Ads, Focus on Those That Mislead

Ad ban could hurt potential runoff elections and ballot curing operations

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October 21, 2024 / Blog Posts

DSPolitical Power20 Webinar: CTV Precision in 20

Mark Jablonowski, DSPolitical President and Chief Technology Officer, discussed the significance of connected television (CTV) advertising in the lead-up to the 2024 presidential election.

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September 30, 2024 / Press Releases

DSPolitical Launches Innovative and Game-changing Spanish Language Preference Model

This new tool empowers the company’s clients to more accurately target individuals who prefer consuming digital media in Spanish, specific Spanish dialects, or a mix of Spanish and English.

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September 22, 2024 / Blog Posts

Supply Path Optimization: Driving Campaign Efficiency and Performance

DSPolitical's SPO streamlines campaigns with premium partnerships, innovative targeting technologies, and a privacy-first approach.

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September 16, 2024 / Blog Posts

Hispanic-Latino Heritage Month Spotlight: Overcoming Language Barriers & Boosting Latino Voter Engagement

Hispanic-Latino Heritage Month, observed from September 15th to October 15th, is a time to celebrate the cultural heritage of Hispanic and Latino communities.

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