Lizzie Serber, Author at DSPolitical

April 23, 2025 / Blog Posts, News Coverage

Google’s Cookie Reversal Reinforces the Need for Future-Proof Targeting

At DSPolitical, we’ve long prioritized independence, diversification, and redundancy in our tech stack. We remain focused on helping our partners navigate this evolving landscape with confidence.

March 18, 2025 / Blog Posts

Digital Advertising Mistakes That Cost Political Campaigns—And How Agencies Can Avoid Them

Agencies that avoid these digital pitfalls and embrace targeted, data-driven, and adaptable digital advertising will have a decisive advantage in the races they run.

December 17, 2024 / Press Releases

New Report—Swing Votes Stream: CTV and the 2024 Election

DSPolitical: Dems Must Engage "Streaming Majority" as New Poll Shows Targeted Streaming Key to Reaching Persuadable Voters

October 29, 2024 / Blog Posts

7 Essential Late Money Tips

Knowing where and how to allocate late money funds effectively is key to maximizing their impact in the final stretch.

October 23, 2024 / Press Releases

DSPolitical to Google: Don’t Ban All Post-election Ads, Focus on Those That Mislead

Ad ban could hurt potential runoff elections and ballot curing operations

October 21, 2024 / Blog Posts

DSPolitical Power20 Webinar: CTV Precision in 20

Mark Jablonowski, DSPolitical President and Chief Technology Officer, discussed the significance of connected television (CTV) advertising in the lead-up to the 2024 presidential election.

September 30, 2024 / Press Releases

DSPolitical Launches Innovative and Game-changing Spanish Language Preference Model

This new tool empowers the company’s clients to more accurately target individuals who prefer consuming digital media in Spanish, specific Spanish dialects, or a mix of Spanish and English.

September 22, 2024 / Blog Posts

Supply Path Optimization: Driving Campaign Efficiency and Performance

DSPolitical's SPO streamlines campaigns with premium partnerships, innovative targeting technologies, and a privacy-first approach.

September 16, 2024 / Blog Posts

Hispanic-Latino Heritage Month Spotlight: Overcoming Language Barriers & Boosting Latino Voter Engagement

Hispanic-Latino Heritage Month, observed from September 15th to October 15th, is a time to celebrate the cultural heritage of Hispanic and Latino communities.