We’re thrilled to announce that DSPolitical brought home two prestigious wins at the 2025 Pollie Awards, recognizing the best in political advertising and strategy. These honors reflect our continued commitment to innovation, precision, and impact in the digital campaign space.
Our award-winning work includes a powerful digital campaign for Senator Mazie Hirono, created in collaboration with SWAY, and the development of our innovative Spanish Language Preference Model in partnership with INTRVL. Both wins exemplify what’s possible when strategy, technology, and values-driven messaging come together.
Award-Winning Innovation with Senator Mazie Hirono
We received an award in the Independent Expenditure Campaign – U.S. Senate category for our digital work supporting Senator Mazie Hirono’s re-election campaign, in collaboration with our partners at SWAY.
This campaign stood out for its commitment to transforming complex policy issues into accessible, resonant narratives. Through innovative storytelling and advanced targeting, we worked with SWAY to craft a digital strategy that not only informed but inspired, making policy personal and actionable for Senator Hirono’s key audiences.
What truly set this campaign apart was our integration of CTV with advanced programmatic targeting. This combination elevated engagement to new heights, allowing us to reach highly relevant audiences with precision and impact. The campaign demonstrated how creativity, data-driven strategy, and media innovation can drive meaningful civic engagement.
Advancing Inclusive Outreach: The Spanish Language Preference Model
Our second win at the 2025 Pollie Awards was in the Bilingual/Multilingual/Foreign Language category—recognizing the impact of our Spanish Language Preference Model, built in partnership with INTRVL. This award highlights our commitment to helping campaigns engage diverse communities through culturally relevant, data-informed strategies.
As Spanish-speaking voters continue to grow as a key electoral force, it’s essential that campaigns deliver messages that reflect their linguistic, cultural, and community identity. This model marks a shift away from outdated, one-size-fits-all strategies and ushers in a new era of data-driven, authentic engagement. And the results speak for themselves: campaigns using this model saw 3x higher in-language impressions and 8%+ higher video completion rates, proving that strategic language targeting drives both reach and real impact.
Continuing our Award-Winning Work
These two Pollie Award wins are more than accolades—they’re a reflection of what happens when bold ideas, deep collaboration, and a commitment to equity come together. At DSPolitical, we believe that the future of digital advertising lies in innovation that’s inclusive, data that’s actionable, and technology that drives change.