Midterm timelines don’t leave room for platforms that can’t keep up. Digital advertising auctions are decided in fractions of seconds, not days or weeks, so campaigns need tools that provide the fastest route to the best inventory. Deploy, DSPolitical’s industry-recognized programmatic platform, now has three updates built for that pace.
New Streaming Models Show Where Voters Actually Watch
Knowing that voters stream does not tell the whole story. A better understanding of their streaming habits can help campaigns make smarter decisions about CTV and the broader media mix.
That’s why DSPolitical and Catalist developed the Free Ad-Supported TV (FAST) and Paid Streamer models. The models identify voters most likely to be heavy FAST or paid streamers, giving campaigns another signal for understanding where audiences may be reachable. Both are now available directly in Deploy and can be used independently, together, or alongside other audience data to inform CTV planning and media allocation.
Creative Library for Busy Campaigns
Creative management gets complicated quickly, especially when multiple campaigns, formats, and rounds of creative are moving at once. Creative Library gives Deploy users one place to upload, organize, and manage Display, Pre-roll, and CTV assets throughout the flight, plus the ability to reuse assets for the next campaign.
Assets can be uploaded in bulk, and Deploy automatically validates each file, clearly flagging specifications that need attention. Once creative is ready to run, the library also shows where it has been placed and whether those placements are currently live. Labels add another way to keep larger creative sets organized.
The result is a clearer view of creative across Deploy, with fewer steps spent tracking down assets or troubleshooting issues after the fact.
An Expanded Help Center, Built
Into Deploy
Getting an answer to a platform question shouldn’t mean stepping away from your work. Deploy’s expanded Help Center brings step-by-step walkthroughs, platform guidance, and best practices directly into the platform, with a search function that makes it easier to find the right information quickly.
The Help Center is available through the in-platform messenger or HELP button in Deploy, with live support from our award-winning client services team always close at hand. Together, they give Deploy users more ways to get the guidance they need, when they need it.
Built for a Cycle That Won’t
Slow Down
We’ve spent our time preparing for this cycle making Deploy stronger where it matters most: helping campaigns better understand where voters are reachable, making complex workflows easier to manage, and putting more support directly into the platform. These latest updates are just a part of that work, shaped by what our clients need and how electoral media gets planned and executed when the stakes are highest.
Whether Deploy is already part of your midterm plan or you’re just getting started, this platform is built to move at the pace this cycle demands.
Ready to see these features for yourself? Log in to Deploy or contact us below to get started.