Measure More. Spend Smarter.
Campaigns have more data than ever about how their digital media is delivering. But delivery metrics only answer part of the question.
Did the message move opinion? Which audiences responded most strongly? And how can those findings inform the next dollar you spend?
At DSPolitical, we have long believed that rigorous measurement is an integral part of campaign strategy, not something reserved for a post-election report. That is why we are expanding measurement capabilities with two new partnerships: Deploy Brand Lift, powered by Cint, and a first-of-its-kind integration with Swayable, allowing direct activation of the audiences most likely to move with best-in-class creative testing.
We believe the strongest measurement ecosystem is built through collaboration. By pairing Deploy with Cint’s campaign measurement capabilities and Swayable’s rigorous creative testing, we can bring specialized expertise directly into the tools campaigns already use.
Together, these capabilities give campaigns more ways to connect measurement to media decisions, helping teams learn faster and make more informed choices about where and how they invest.
Measure Brand Lift Alongside Your Deploy Campaign
Clicks, impressions, reach, and frequency help campaigns understand delivery. Deploy Brand Lift is designed to add another layer: whether exposure to a campaign produces measurable changes in awareness and opinion.
Powered by Cint, Deploy Brand Lift brings panel-based measurement into the Deploy workflow for campaigns expected to serve over 1 million impressions. Users can build a survey around a candidate or issue, establish relevant comparison points, define the geography they want to study, and measure responses among exposed and control groups.
The result is a clearer view of what happens beyond the impression.
Deploy Brand Lift reporting is designed to show lift alongside demographic breakdowns, giving campaigns additional context for understanding how different groups responded.
For Deploy users, the goal is simple: make sophisticated measurement easier to incorporate into the same workflow they already use to plan and run media.
Turn Swayable Insights Into Actionable Audiences
Measurement is most useful when teams can do something with what they learn.
Swayable has built a strong track record in ad testing, helping advertisers understand how different audiences receive their messaging before significant media dollars are committed. It’s the kind of testing that advertisers can lean on when they want insights grounded in data rather than assumptions.
Our new integration with Swayable is designed to make those findings more actionable.
Clients working with Swayable can tap the new “Send to DSPolitical” button, and within 24 hours, a persuasion audience reflecting groups most responsive to the campaign’s messaging will become targetable across DSPolitical platforms.
Instead of learning that a particular message performs especially well with a specific group and then starting over to determine how to reach that audience, campaigns will have a clearer, more direct path from testing to activation.
Building a Better Measurement Loop
These two capabilities solve different parts of the same challenge.
Swayable can help teams understand which creative and audiences show the strongest response. Deploy Brand Lift can help campaigns measure changes in awareness and opinion alongside live media. DSPolitical provides the infrastructure to put those learnings to work.
Audiences built from Brand Lift and Swayable findings can be layered with the targeting models already available with DSPolitical, from language preference to streaming behavior, so measurement strengthens targeting instead of running alongside it as a separate exercise.
Together, they create a tighter feedback loop between testing, activation, measurement, and the next media decision.
This type of intelligence becomes especially important when budgets are finite and timelines are compressed. Better measurement gives teams more information about where their media is working, where additional testing may be needed, and how to allocate resources with greater confidence.
DSPolitical has supported rigorous experimentation and measurement for years, including randomized controlled trials and brand lift work through our Managed Service team. Bringing more of those capabilities closer to Deploy is the next step in that work.
Our team continues to invest in measurement because campaigns should not have to choose between moving quickly and learning rigorously. The more closely we can connect data, research, media, and activation, the easier it becomes to make every dollar work harder.
To enable Deploy Brand Lift, or to learn more about activating your Swayable findings, contact your account team or reach out below.
Ready to connect measurement to your next media decision?