As we reflect on this election, I want to start with a note of gratitude. At DSPolitical, we are fortunate to work with a network of dedicated clients, partners, and community members who share a commitment to a better future for our country. Despite this cycle’s challenges and the election outcome, I’m deeply proud of the hard work and conviction that each of you have brought to this critical moment for our democracy.

Over the past few months, we’ve stood together in support of Democratic candidates and progressive values across the nation, delivering billions of impressions and reaching voters in record numbers. And while we may not have achieved many of the outcomes we hoped for, our shared mission remains unshaken.

This election cycle has shown us that our work is far from over. Now, more than ever, we are called to strengthen our resolve and advance a more equitable vision for America in the face of the challenges ahead. Here are a few ways we can continue to work together in the coming months:

Strategic Advocacy at Every Level: Now is the time to bolster our issue advocacy campaigns, especially on critical matters like reproductive rights, economic justice, and environmental protection. By refining our targeting and messaging strategies, we can drive meaningful action on critical policy priorities and advance efforts to protect our shared values where it matters most.

Prepare for Local and State Elections: As national dynamics shift, upcoming local and state elections will be crucial arenas for impact. Many of you have the experience and insight needed to elevate candidates and causes on these stages. Let’s use our collective expertise to shape the future from the ground up and build the Democratic bench.

Commit to Data-Driven Adaptability: Our role as political strategists is to stay nimble and focused. DSPolitical remains committed to leveraging real-time data insights and targeting updates, ensuring we’re always one step ahead in maximizing media efficiency and effectiveness. This approach is essential to ensure every ad dollar reaches the audiences who need to be reached most.

Foster a Community of Resilience and Collaboration: As an industry, we know the importance of resilience. Let’s continue to support each other, sharing insights, strategies, and lessons learned, so that our entire community is strengthened by our collective knowledge. Together, we can sustain the fight for a better, more equitable future.

Thank you for your incredible partnership, resilience, and commitment to this work. With each election cycle, we’re reminded that progress doesn’t rest in one moment—it’s a continuous journey that we are proud to take alongside each of you.

With deep appreciation,

Mark Jablonowski
President & Chief Technology Officer
DSPolitical