the dspolitical blog

The latest news + expert advice for all things digital advertising and politics.
Be in the know by joining our email list.

September 14, 2020 / Blog Posts

Announcing the Winners of the DSPolitical Digital Ads Grant Program!

August 25, 2020 / Blog Posts

How will Amplify your Campaign’s Voice

August 3, 2020 / Press Releases

DSPolitical Announces Grant Program to Help Local/State Candidates Reach Voters Online

July 23, 2020 / Blog Posts

10 Black Candidates to Watch in 2020

July 20, 2020 / Blog Posts

DSPolitical Welcomes Anjana Rajan as Latest Speaker in DEI Speaker Series

This June marked the beginning of DSPolitical’s new Diversity and Inclusion event series for DSPolitical employees, the DEI Speaker Series. Working towards the series’ goal of exposing DSPolitical employees to ideas and lessons from leaders of diverse backgrounds within the fields of politics, data, and technology, this July we welcomed our second

July 7, 2020 / Blog Posts

Creative Best Practices for Programmatic Video

Having trouble with your programmatic video ads? Don’t forget: running effective video ads has just as much to do with engaging creative as it does precision targeting.

June 17, 2020 / Blog Posts

9 Questions to Ask DSPolitical Right Now

The DSPolitical Client Services team fields questions from clients, consultants, and campaigns all over the country on how to run the most effective, impactful, and targeted digital ads. Leveraging our decades of digital experience here are some of the most commonly asked questions we receive. Whether you’re a DSPolitical client or not read on for

June 10, 2020 / Blog Posts

Introducing The DSPolitical Diversity, Equity, and Inclusion Speaker Series

On Wednesday, June 3rd over 30 DSPolitical employees tuned in to listen and learn from the guest speaker of a new series headed by DSPolitical’s Diversity and Inclusion Taskforce. This new ongoing event, known as The DEI Speaker Series, is an initiative to expose DSPolitical employees to ideas and lessons from leaders of diverse backgrounds within

June 8, 2020 / Blog Posts

Black Lives Matter

We unequivocally stand with the protestors in the fight for racial justice, and we know it’s not enough. The murders of George Floyd, Ahmaud Arbery, Breonna Taylor, Sandra Bland, Eric Garner, Trayvon Martin, and the hundreds of other victims of police brutality and racism prove we need to do more.

May 1, 2020 / Blog Posts

Connected TV: What Political Campaigns Need to Know

What is CTV and how is it different from the programmatic ads you’re probably already running? CTV runs exclusively on TVs either in an app (like the NBA app on an Apple TV) or dynamically inserted into streaming TV content on channels like A&E, AMC, History Channel, MSNBC, ABC, etc.