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As campaigns across the country navigate how to reach voters, leveraging digital ads is key to mobilizing voters. Fortunately, there are various types of digital ad formats that campaigns can use to connect with voters and deliver compelling messaging.
Political advertising is continuously evolving, moving from a predominantly print-based medium to one that includes radio, television, and digital advertising on social media platforms, websites, search engines, and more. Before diving headfirst into creating ads for your campaign, it’s best to familiarize yourself with the basics.
2022 was DSPolitical’s most ambitious year for our Ad Grants Program– with $100,000 being put forth to assist Democrats across the country in winning elections! Over 170 incredible candidates with unique profiles and perspectives applied. Without further ado, we’re proud to introduce 17 passionate, strategic, and inspiring candidates!
The jargon of digital advertising is thorough and interconnected. While many terms can be self-explanatory, such as “target audience” or “reach,” others need more contextualization. Continue reading to learn some misinterpreted terms you may come across.