Leaders in Voter Targeted Digital Advertising Receive Top Honors for Fake News Buster
AUSTIN, TEXAS – Last night at the 2019 Reed Awards in Austin, DSPolitical was recognized with an award for its pioneering use of artificial intelligence to combat the influence of fake news on persuadable voters with its product, “Antidote: The Fake News Buster.” The nation’s leading voter targeted digital ad firm was also honored for its successful work on behalf of clients in the 2018 midterm election.
DSPolitical’s innovative “Antidote” product attacks fake news at the source by targeting specific, persuadable individuals who have been exposed to fake news online and surrounding them with the corrective messaging in the form of engaging digital advertising that stems the spread of these false stories online and in real life.
“Innovation is at the heart of everything we do at DSPolitical. Too many Democrats and progressives have seen their electoral prospects diminished because of the impact of fake news on their campaigns. Having our work to combat this problem honored is extremely encouraging,” said Mark Jablonowski, managing partner and chief technology officer at DSPolitical.
The company was also recognized for “Best Use of Online Targeting for a State Legislative Campaign” for helping to flip the New Hampshire legislature with Bridge Communications, “Best Use of Online Targeting for a Statewide Campaign” for the primary win of New York Attorney General Tish James with Hamilton Campaigns, and “Best Application of Artificial Intelligence or Machine Learning in Advertising & Targeting” for Antidote.
“When Democrats make a commitment to reach voters where they are, they prove they are willing to do what it takes to win a modern political campaign. We are honored to have our hard work recognized — we couldn’t be prouder of the role we played in the victory of so many Democrats during the 2018 midterms,” said DSPolitical partner Christopher Massicotte.
In 2018, DSPolitical played a pivotal role in helping to flip both Democratic victories in the U.S. Senate and securing 74% (17 out of 23) of the flipped seats needed for the new Democratic majority in the U.S. House. The firm also helped power the wins of 5 additional U.S. Senate and 18 additional U.S. House seats, 10 governorships (including 6 Democratic flips), 6 new state legislative majorities, and hundreds of state and local candidates throughout the country.
The Reed Awards are named after Campaigns & Elections magazine founder Stanley Foster Reed and recognize excellence in political campaigning, management, consulting, and design. Awardees represent the best in the industry from across more than one hundred consulting categories including television, radio, direct mail, phones, field, political technology, and online advertising.
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