Digital campaigns move fast—and the best teams don’t just keep up, they stay ahead. At DSPolitical, we’re focused on building tools that give campaigners more control, more clarity, and more confidence in every decision they make. That’s why we’re excited to introduce two new features in Deploy, plus a spotlight on one of our most-loved planning tools.

Whether you’re managing dozens of races or scaling a single strategy across platforms, these enhancements help you execute with precision, speed, and impact.

1. Creative Weighting: Prioritize What Performs

You asked, we delivered. Deploy now allows media buyers to set custom creative rotation weights, giving you more control over which messages are seen most often.

That means:

• Scaling up high-performing ads mid-flight
• Balancing positive and contrast messaging in the same placement
• Aligning media strategy with real-time performance

This enhances Deploy with the kind of strategic precision that top media buyers crave—and delivers the flexibility and control that today’s campaigns demand. Adjust weights before launch or mid-flight—no extra tools or back-and-forth required. Want to understand why this capability matters so much? Check out our recent blog post on the digital tactics that make smart campaigns smarter.

2. Content Categories: Smarter Inventory Filtering

Customize each placement with Content Categories that give you fine-grained control over the types of websites and apps your ads appear on.

With 23 IAB-aligned categories—including News, Health & Fitness, Government & Politics, and more—you can:

• Avoid domains that don’t align with your strategy
• Customize your media mix by content type
• Reach everyone who is visiting a related website or app, or layer on top of your existing list

Available across Display, Video, and Native formats, this feature gives campaigns more transparency and flexibility during setup—and more confidence after launch.

3. The Deploy Media Planner: Built for Campaign Realities

Winner and finalist across multiple industry awards, including the Reed Awards and CampaignTech Awards, the Deploy Media Planner is a proven powerhouse for political media planning. If you haven’t used it yet, now’s the time. Built into the platform and available to all clients, this feature helps you:

• Visualize campaign flighting and budget allocation
• Customize media plans by geography, audience, and objective
• Go from planning to launch with seamless handoff to execution

Clients say it’s been a game-changer for streamlining workflows and making last-minute media shifts—especially when late money hits or priorities change overnight. It saves hours, aligns teams, and brings campaign planning and buying into one shared space.

Campaigns Don’t Wait. Now You Don’t Have To.

These features were built with feedback from real political practitioners—people running lean teams, juggling multiple priorities, and pushing for real impact. We’re proud to offer tools that don’t just make digital advertising easier—they make it smarter.

Want to learn more about these features or request a quick demo? Contact us to get started.