To learn more about Supply Path Optimization, we sat down with Russell Wagner, our Senior Director of Advertising Technology, whose team leads this work. In our conversation, he explains what the media buying team does, the importance of SPO, and what this means for Democratic campaigns heading into 2026 and beyond.
At DSPolitical, our Client Services team plays a pivotal role in helping campaigns succeed. We spoke with Sean, Waverly, and Chris about what they find most rewarding in their work, the qualities that set their team apart, and how collaboration drives success across departments.
To better understand how our engineering team builds tools that help campaigns win, we spoke with team members, Amadeo, Erin, and Ryan, about their favorite projects, how they collaborate across departments, and what makes working in political tech so meaningful.
Policy doesn’t get shaped solely by a legislative chamber or a headline-making social post. It’s shaped through a web of staffers, regulators, advisors, trade association leads, researchers, former insiders, and even personal connections that inform and steer decision-makers before legislation is finalized and a vote is held.
Programmatic advertising is no longer a cutting-edge innovation in political campaigns—it’s a core part of digital strategy. But as more campaigns embrace programmatic, simply running ads isn’t enough. The advantage lies in execution: how well your targeting is structured, how quickly you adapt, and how effectively your tools work together.
We’re excited to share that DSPolitical won four 2025 Polaris Awards! Our Spanish Language Preference Model earned two wins, while our “Vote Naked” campaign for Turn Bucks Blue, developed and deployed in partnership with Blue Nation Strategies, took home two more.
June is Pride Month, a time to celebrate the contributions and ongoing resilience of the LGBTQ+ community. From leading movements to driving transformative change, this powerful group has long been at the forefront of social progress and advocacy.
At DSPolitical, we’re focused on building tools that give campaigners more control, more clarity, and more confidence in every decision they make. That’s why we’re excited to introduce two new features in Deploy, plus a spotlight on one of our most-loved planning tools.