Women’s History Month Spotlight: How to Reach Women and Drive Turnout
As we celebrate Women’s History Month, we recognize the resilience and contributions of women who have continuously advocated for equality and justice. It’s also a time to reflect on the evolving role of women in politics—how they vote, what drives them to the polls, and where they get their information.
The New Persuadables on Capitol Hill: Navigating a Shifting Legislative Landscape
With the recent seismic shifts in federal leadership, it’s clear that the landscape on Capitol Hill is evolving quickly. As control of Congress remains narrowly divided, advocacy organizations and political campaigns must adopt a more strategic and targeted approach to ensure their messages reach the right decision-makers.
The Unstoppable Rise of CTV: What It Means for Public Affairs and Advocacy
Connected TV (CTV) isn’t the future—it’s the now. Over the past few years, we’ve witnessed an unprecedented shift in how audiences consume content, creating new opportunities for organizations looking to reach highly engaged viewers where they are.
The Road Ahead: How Key Elections Can Shape 2025 and Beyond
Leading up to the 2026 midterm elections, there are a number of special elections this year across the country. Recent wins show that when campaigns invest in data-driven outreach and voter mobilization, it can make a real impact—even in the toughest political environments.
Here’s Why Your Public Affairs Advertising Strategy Needs a Reset
With a new administration in place, federal agencies are shifting priorities, new leadership is taking the reins, and regulatory and policy battles are already unfolding. If your public affairs strategy hasn’t adjusted yet, you’re already behind.
Introducing Our 2024 DSPolitical Election Recap: Now Live!
We are excited to announce that our 2024 DSPolitical Election Recap is officially live! This comprehensive showcase celebrates the incredible campaigns, technological achievements, and collective victories that defined this past election cycle.